Meta Ads Specialist

1. Preferred Industry Experience

While eCommerce is the main focus, I would strongly prioritise candidates who also have experience in:

• Direct-to-consumer brands (DTC)

• Consumer product brands (homeware, lifestyle, fashion, beauty, supplements)

• Subscription products or apps

• Lead generation funnels (bonus but not essential)

The key requirement is performance-driven Meta advertising, not just brand awareness.

Ideal candidates will have experience with:

• Scaling accounts from £5k–£100k+ monthly spend

• Creative testing frameworks

• UGC-style ad formats

• Performance analysis beyond ROAS (CPA, MER, LTV)

Experience with homeware, fashion, lifestyle, or sustainable brands is a plus because several of my clients operate in that space.

2. Tools & Platforms to Prioritise

Candidates should be comfortable working inside a modern DTC marketing stack.

Priority tools:

Required

• Meta Ads Manager

• Shopify

• Meta Events Manager

• Woocommerce

Strong Bonus

• Klaviyo

• Triple Whale / Northbeam / attribution tools

• Motion or similar creative analytics tools

• Looker Studio

• Notion

The most important thing is that they are comfortable analysing performance data and identifying optimisation opportunities, not just launching campaigns.

3. Hours Per Week

Initially:

10–20 hours per week

This will likely grow as more clients are onboarded.

The role will involve:

• Campaign setup and management

• Creative testing

• Performance analysis

• Weekly reporting

• Scaling winning campaigns

4. Working Hours / Time Zone

Some overlap with UK hours is required for communication.

Ideal:

• 2–4 hours overlap with UK working hours (9am–5pm UK)

Candidates can be remote and international, but responsiveness and communication are important due to client work.