GOALS:
- A strategic refresh and content restructuring of her WordPress consultancy website
- A creative repositioning and light redesign of her Wix author website
- SEO-aligned implementation using pre-written content provided by Penny
The goal is not just updating content, it is strategic repositioning and simplification aligned with her evolving business model (from full-service consultancy to AI-powered system + advisory support).
WEBSITE 1: (WordPress)
Objective:
Reframe and streamline the consultancy website to reflect:
- Transition from full-service consultancy → strategic advisory & AI-supported services
- Clear positioning around the brand
- Consultancy review support
- Setup guidance
- Final-stage consultancy input
- Reduced number of pages
- SEO-compliant structure
Scope of Work:
- Review current WordPress structure (site has been active since 2010)
- Reduce number of pages and simplify navigation
- Rebuild homepage focus (About/Authority-driven positioning)
- Implement client-provided rewritten SEO content
- Ensure SEO compliance (meta descriptions, headings structure, keyword placement)
- Add / refine the following client’s pages
- Books & Resources (including podcast feature with 29,776 views)
- Testimonials
- Contact
- Optimize layout clarity and professional positioning
- Ensure clean UX and simplified messaging
- Maintain existing brand colors
Important Notes:
Content is already written and SEO-prepared – implementation required
This is repositioning, not full redesign
WEBSITE 2: (Wix)
Objective:
Transform into a more modern, engaging, author-centric website aligned with:
- Her bestselling book
- Upcoming book (AI-focused – pending release timing)
- Third contributed book
- Strong authority positioning
Scope of Work:
- Update structure for a more visually engaging author layout
- Possible light redesign (within Wix editor)
- Implement:
- Featured books section (including upcoming releases)
- Recommended reading / contributed works
- Media & podcast mentions
- Align styling with brand colors
- Maintain ease of control (client wants ability to manage Wix after handover)
- Keep structure simple and clean
Important Notes:
- Client may self-manage updates post-project
- Needs flexibility
- Content will be provided
- Must match branding consistency with the brand
Design & Branding Requirements
- Use existing brand colors
- Clean, professional, authority-driven aesthetic
- Clear messaging hierarchy
- Minimal clutter
- Executive / thought-leader tone
Ideal Candidate Profile
Required Skills:
- Strong WordPress development & restructuring
- Proficient in Wix design and customization
- SEO implementation knowledge
- Experience with content-driven authority websites
- UX optimization for consultancy/author sites
- Ability to simplify and restructure legacy websites
Preferred:
- Experience working with authors, consultants, or SaaS founders
- Understanding of AI positioning in business
- Strong layout and hierarchy instincts
- Clean design sensibility (not overly decorative)