Web Developer / Digital Support VA

Role Overview:

We are seeking a highly capable Website Developer & Digital Support Specialist to support the development, enhancement, and ongoing optimization of two existing digital projects:

  1. A personal brand and consulting website focused on human capital consulting, keynote speaking, thought leadership, and digital products.
  2. An existing Shopify e-commerce website requiring redesign improvements, SEO optimization, and structural cleanup.

The ideal candidate will have strong experience in modern website builders, web design aesthetics, conversion-focused development, and light digital marketing support. This role requires someone who can work collaboratively, think creatively, and independently manage website enhancements from concept through implementation.

Scope of Work:

Personal Brand Website Development (One Page)

  • Enhance and expand an existing one-page website draft
  • Maintain and elevate the current sleek, elegant, minimalist design aesthetic
  • Potentially migrate or replicate the current design into a more cost-effective platform if required
  • Implement:
    • Booking/calendar integrations
    • Contact forms and lead funnels
    • Conversion-focused layouts and CTAs
    • Mobile responsiveness
    • Brand-consistent visuals and UX
  • Support integration of:
    • Human capital consulting services
    • Keynote speaking/thought leadership sections
    • Future digital products or web-based tools
    • Potential online courses and book promotion

E-commerce Website Support (Shopify)

  • Improve existing Shopify website structure and navigation
  • Redesign menus and user flow to improve customer experience
  • Conduct SEO updates and optimization
  • Refresh website styling and presentation
  • Support ongoing maintenance and improvements
  • Potentially assist with:
    • Product presentation
    • Landing pages
    • Email capture flows
    • Basic conversion optimization

Qualifications:

  • Required
  • Proven experience in website development and design
  • Strong understanding of modern website builders and CMS platforms
  • Experience with:
    • Shopify
    • WordPress
    • Squarespace or similar platforms
  • Strong eye for clean, premium, minimalist design aesthetics
  • Understanding of UX/UI and conversion-focused design
  • Ability to work independently with minimal supervision
  • Strong communication skills in English
  • Ability to follow detailed creative briefs
  • Preferred
  • Experience building personal brand websites
  • Experience with landing pages and funnel optimization
  • Familiarity with:
    • Booking/calendar integrations
    • SEO best practices
    • Email marketing tools
    • Digital product setup
  • Experience with:
    • Lovable
    • Replit
    • Base44
    • No-code/low-code app builders
  • Basic understanding of branding and marketing strategy
  • Experience supporting consultants, speakers, or creative entrepreneurs

Ideal Candidate Profile, this role is best suited for a proactive digital specialist who combines:

  • Strong design sensibility
  • Technical website expertise
  • Strategic thinking
  • Flexibility across multiple digital platforms

The client values simplicity, elegance, efficiency, and a collaborative working style, and is looking for someone who can become a long-term digital support partner across multiple evolving projects.

Tools & Platforms Required:

Candidates should have experience with some or most of the following:

  • One Page and Shopify (current builders)
  • WordPress / Squarespace
  • Website builders / no-code platforms
  • Basic HTML/CSS understandinP
  • SEO tools
  • Canva or similar design tools
  • Calendar integrations
  • Email marketing tools
  • Funnel/form builders
  • Bonus:
    • Experience with AI-assisted website builders
    • Experience with lightweight app or web software development

Shifts & Hours:

  • Part-time or project-based engagement initially; flexible working arrangement
    • Preference for availability that overlaps partially with UK business hours
  • Ongoing support opportunities may develop into longer-term collaboration

Target Start Date:

  • ASAP; Initial discovery and briefing phase to begin immediately upon selection