Role Overview:
We are seeking an experienced WordPress & SEO Virtual Assistant to support ongoing website maintenance and a set of initial website enhancement projects. This role will begin with short-term, project-based work focused on website updates, integrations, and e-commerce setup, and may transition into a long-term monthly maintenance arrangement.
The ideal candidate has hands-on experience with WordPress, understands website flow and user experience, and can confidently integrate third-party tools such as Shopify, YouTube, and payment links. Attention to detail, proactive communication, and the ability to work independently are essential.
Scope of Work:
Initial Project Work (Short-Term)
- Conduct a general website review to ensure SEO, performance, and content are up to date
- Update website content including:
- Photos and image sizing consistency
- Staff/board bios
- Page layout and overall visual polish
- Create and/or update pages for:
- Downloadable e-calendars with a donation/payment button
- Accessibility resources, including integrating an American Sign Language (ASL) link
- Create and integrate a Shopify store page within the WordPress website
- Connect the Shopify store to multiple YouTube channels for merchandise sales
- Add new navigation/header links (e.g., Shop, future tools such as seizure tracking)
- Ensure payment links and donation flows function correctly
- Troubleshoot bugs, formatting issues, and potential bot or spam issues
Ongoing Maintenance (Long-Term / Retainer)
- Monthly website health checks and SEO audits
- Content and plugin updates as needed
- Monitoring site performance, security, and basic troubleshooting
- Minor updates or additions as requested
Qualifications:
- Proven experience working with WordPress (content updates, page creation, integrations)
- Strong understanding of website structure, user flow, and best practices
- Experience with Shopify integration and e-commerce pages
- Familiarity with SEO fundamentals and website optimization
- Ability to create and manage payment/donation links
- Comfortable collaborating remotely and managing tasks independently
- Attention to detail, especially with layout consistency and accessibility
Tools & Platforms Required:
- WordPress
- Shopify
- YouTube (channel integrations and storefronts)
- Payment platforms (e.g., PayPal or similar)
- Basic SEO and analytics tools
- Image optimization and basic web troubleshooting tools
Shifts & Hours:
- Initial Project: Approximately 20–30 total hours (30 hours preferred to allow flexibility and quality work)
- Ongoing Maintenance: Flexible, hourly basis (hours vary month to month)
- Work schedule is flexible and task-based
- Collaboration meetings may be scheduled as needed (approximately 1–2 hours during project kickoff or planning phases)
- Target Start Date: ASAP, with priority given to calendar page setup due to seasonal timing
- Flexible timeline for remaining tasks, provided project hours remain credited and usable