Refresh and modernize the existing website to reflect a more professional, polished, and “grown-up” brand presence as the business approaches its 2-year anniversary.
This is not a full rebuild. The goal is a visual and structural refresh while keeping the current platform and core content.
Scope of Work
Website Redesign & Visual Refresh
- Modernize the overall look and feel of the existing Squarespace website
- Elevate the design to feel:
- More professional
- More cohesive
- More aligned with a growing, established coaching brand
- Retain the current logo, but:
- Propose a refined color palette
- Suggest updated fonts and visual style
- Improve layout consistency and spacing
- Enhance visual hierarchy and user flow across pages
Creative Direction & Brand Enhancement
The VA should be comfortable acting as a creative partner, not just a technician.
- Provide design suggestions aligned with the client’s brand
- Recommend:
- Updated color schemes
- Section styling
- Visual balance and whitespace
- Incorporate video elements where appropriate (e.g., background video sections or embedded video) to make the site feel more dynamic
Page Updates & Structure
Existing pages will be refreshed, not rebuilt from scratch.
New Page to Be Added:
- Training & Workshops Page
- Overview of workshops and training services offered
- Clean, simple layout — not overly complex
- Clear positioning of this offer within the business
Booking & Contact Experience Optimization
Current setup includes:
- Calendly integration
- Squarespace native contact/message form
VA will:
- Improve visibility and usability of booking buttons
- Optimize placement of Calendly embeds or links
- Suggest improvements to the contact experience to make it:
- Easier
- Clearer
- More intuitive for visitors
Copy Collaboration (Light Copy Editing)
This is collaborative, not full copywriting from scratch.
- Review existing website copy
- Suggest improvements for:
- Clarity
- Flow
- Professional tone
- Work with client feedback to refine messaging
Inspiration & Creative Input
- Review inspiration websites provided by the client
- Suggest additional inspiration if helpful
- Translate inspiration into a design direction that still feels true to the current brand
Required Skills
Technical
- Strong experience with Squarespace website editing and redesign
- Confident working within existing templates and layouts
- Ability to embed video and optimize page sections
Design
- Good eye for modern, clean, professional design
- Strong understanding of:
- Color harmony
- Typography pairing
- Layout balance
Content & UX
- Ability to improve website flow and user journey
- Comfortable editing and refining business copy
Soft Skills
- Proactive with ideas and suggestions
- Collaborative and open to feedback
- Able to estimate time needed for creative work
Timeline
- Target completion: Around April (flexible if needed)
- VA should provide an estimated timeframe and hour requirement after reviewing the site