Role Overview:
We are seeking a detail-oriented and culturally fluent Chinese Social Media Manager to support content adaptation, publishing, and platform management for Chinese audiences. This role focuses on translating, refining, and distributing pre-existing English content across key Chinese social platforms while ensuring cultural relevance and engagement.
The ideal candidate understands Chinese language, culture, and digital behavior, and has a working knowledge of social media marketing strategies within China’s ecosystem.
Scope of Work:
- Adapt and translate English content into culturally appropriate Chinese content
- Edit, refine, and “polish” pre-created materials (articles, posts, long-form content)
- Break down long-form content into short-form social media posts
- Manage and publish content across platforms such as:
- WeChat (Official Account & Moments)
- Little Red Book (Xiaohongshu)
- Optimize content format, tone, and structure based on platform best practices
- Schedule and manage posts, ensuring consistency and timing strategy
- Maintain brand voice and messaging aligned with provided guidelines
- Use AI tools to assist with content generation, translation, and refinement
- Monitor basic engagement and iterate content where needed
- (Optional / As needed)
- Support lead generation and outreach
- Initiate conversations and help book appointments/calendar meetings
- Assist with additional admin or marketing-related tasks
Additional Notes:
- Content will primarily be provided; the role focuses on adaptation rather than creation from scratch
- Workload may vary depending on content volume and publishing cadence
- Opportunity to expand responsibilities as systems and workflows become more efficient
Qualifications:
- Proficiency in Chinese (Mandarin) and English (written and comprehension required)
- Strong understanding of Chinese culture, audience behavior, and communication nuances
- Experience managing or contributing to Chinese platforms (WeChat, Xiaohongshu, etc.)
- Background in social media marketing or digital marketing preferred
- Familiarity with content strategy, posting cadence, and engagement tactics
- Ability to independently interpret and adapt content, not just translate literally
- Experience using AI tools for content creation or translation
- Strong organizational and time management skills
- Self-starter with willingness to learn platform algorithms and trends
Mandatory requirements:
- Experience managing or owning a social media account with measurable growth
- Familiarity with Chinese platform algorithms, trends, and posting strategies
- Portfolio showcasing relevant work (content, accounts handled, campaigns, etc.)
Tools & Systems:
- AI Large Language Models (e.g., ChatGPT or similar tools)
- Content/document repositories (brand guidelines, reference materials provided)
- Basic design tools (e.g., Canva or similar – optional but helpful)
- Social media platforms:
- WeChat (Official Account & Moments)
- Xiaohongshu (Little Red Book)
- Time tracking and reporting tools (required by agency)
Shifts & Hours:
- Minimum: 10 hours per week
- Flexible schedule
- Initial onboarding period (first 2–3 weeks) may require partial overlap with client for alignment
- Ongoing work can be asynchronous after onboarding
Target Start Date:
- Flexible / Not urgent
- Hiring will begin once the right candidate is identified