Overview
We are seeking a proactive and detail-oriented Social Media & Personal Brand Virtual Assistant to support a senior aviation executive, consultant, keynote speaker, and board advisor in growing and maintaining a strong professional presence online.
The ideal candidate will help manage social media activities, primarily on LinkedIn, ensuring consistent content publication, audience engagement, and personal brand visibility. This role is ideal for someone who enjoys executive support, content coordination, and professional branding.
This position may evolve into a long-term partnership as additional marketing and content initiatives are introduced.
Key Responsibilities
LinkedIn Management
- Schedule and publish LinkedIn posts
- Maintain a consistent posting calendar
- Coordinate content publication timelines
- Optimize post formatting and presentation
- Ensure brand consistency across content
Content Coordination
- Assist in organizing content ideas and topics
- Repurpose existing materials into social media content
- Coordinate post drafts for review and approval
- Maintain a content repository and publishing schedule
Personal Branding Support
- Research relevant industry trends and topics
- Identify opportunities for thought leadership content
- Monitor industry conversations and engagement opportunities
- Support audience growth initiatives
Community Engagement
- Monitor LinkedIn activity and notifications
- Track comments, messages, and engagement opportunities
- Assist with responding to inquiries when appropriate
- Flag important interactions requiring direct attention
Reporting & Analytics
- Track content performance metrics
- Provide regular engagement and growth reports
- Recommend improvements based on performance data
Future Growth Initiatives
Potential future responsibilities may include:
- YouTube channel support
- Content repurposing
- Newsletter coordination
- Speaker engagement coordination
- Marketing campaign assistance
- Audience and community growth initiatives
Required Skills & Qualifications
Must-Have Skills
- Excellent written and verbal English communication skills
- Strong attention to detail
- Experience managing LinkedIn business or personal profiles
- Strong organizational and time management skills
- Ability to work independently
- Ability to follow brand and content guidelines
Preferred Experience
- Social media management experience
- Personal branding support
- Content scheduling and publishing
- Executive assistant experience
- Marketing or communications background
- Experience supporting consultants, coaches, speakers, or executives
Preferred Candidate Traits
Although Adam did not specify, based on the discussion, ideal candidates should be:
- Highly organized
- Strong written English
- Professional and polished communicator
- Self-starter
- Familiar with LinkedIn best practices
- Able to work independently with minimal supervision
- Interested in executive branding and thought leadership
Tools
No specific tools required at this stage. Candidate should be comfortable learning and utilizing:
- Social media scheduling tools
- Google Workspace
- Microsoft Office
Working Hours
- Must match client’s Timezone (Australian business hours)
Future Interests
- YouTube presence
- Content monetization
- Thought leadership marketing
- Professional brand expansion
Preferred Communication
Preferred Engagement
- Start with a short-term/trial package
- Potential transition to ongoing support
Success Metrics
Success in this role will include:
- Consistent LinkedIn posting schedule
- Increased audience engagement
- Improved personal brand visibility
- Efficient content management process
- Reliable communication and task execution