Schedule: Flexible with periodic overlap with GMT+2 (Bulgaria / London time)
Hours: 20 hours/week
The business is currently expanding through:
- LinkedIn thought leadership
- Podcast and audio content
- YouTube channel
- Executive outreach
- Partnerships with global HR teams
The founder is transitioning from a solo operation to a small support team, starting with a Social Media & Outreach Manager.
Role Overview
The Social Media & Outreach Manager will manage Jamie’s online presence, content publishing, LinkedIn engagement, and lead outreach systems.
The VA will ensure that content, podcasts, and marketing assets are consistently distributed online while supporting outreach campaigns that lead to discovery calls with potential clients.
The role requires a proactive, experienced VA who can work independently, suggest improvements, and manage marketing systems without heavy supervision.
Key Responsibilities
- Social Media Management
Primary platform: LinkedIn, Secondary**: Youtube, Facebook**
Responsibilities include:
- Schedule and publish posts on LinkedIn
- Manage comments and engagement
- Monitor and respond to LinkedIn messages
- Ensure consistent posting schedule
- Upload and distribute short-form content (reels/clips)
- Repurpose video clips into social posts
- Manage and track content publishing
Content will primarily be written by the client, but the VA will manage distribution.
- Podcast & Video Content Management
Jamie records podcasts and videos regularly.
The VA will:
- Upload and organize content through Riverside
- Manage podcast publishing workflows
- Distribute podcast clips
- Coordinate with video editors if required
- Upload clips and content to YouTube
- Organize content libraries
- Ensure podcast and video content is properly published
This role focuses on management and distribution, not heavy editing.
- LinkedIn Lead Outreach Management
Jamie uses automated outreach systems to generate leads.
The VA will:
- Monitor LinkedIn inbox messages
- Respond to inbound messages from prospects
- Continue outreach conversations
- Send relevant resources and links
- Book discovery calls for Jamie
- Maintain prospect follow-ups
Goal: Convert leads into booked appointment with Jamie
- Outreach Platform Management
The VA will manage and monitor outreach tools such as:
- LinkedIn Sales Navigator
- Outreach automation platforms
- CRM / prospect pipelines
Tasks include:
- Daily campaign monitoring
- Lead response handling
- Follow-up management
- Updating outreach data
- Tracking booked appointments
- Content Repurposing
Jamie already has a large library of video clips and reels.
The VA will:
- Upload reels across platforms
- Repurpose clips into posts
- Maintain a content library
- Schedule and distribute clips consistently
- Marketing Operations Coordination
The VA may coordinate with external specialists such as:
- Video editors
- Marketing freelancers
- Social media specialists
Responsibilities include:
- Ensuring deliverables are completed
- Managing workflows
- Monitoring project timelines
Required Skills & Experience
Core Skills
- Social Media Management
- LinkedIn Marketing
- Lead Generation
- Content Distribution
- Outreach Campaign Management
- Inbox Management
- Calendar Booking / Scheduling
Required Tools Experience
Preferred experience with:
- LinkedIn Sales Navigator
- Riverside (podcast/video platform)
- Slack
- Canva
- AI content tools
- Social media scheduling tools
- Outreach automation tools (similar to Waalaxy / LeadsIn)
Preferred Skills
- Podcast publishing workflows
- YouTube channel management
- Content repurposing
- Marketing operations coordination
- Understanding of B2B executive audiences
- Basic design skills using Canva
Personality & Work Style Requirements
The client specifically requested a VA who is:
- Highly proactive
- Comfortable suggesting improvements
- Able to work independently
- Strategic and solutions-oriented
- Confident giving recommendations
- Experienced in marketing workflows
Jamie emphasized that he wants someone who:
“Can hit the ground running and tell me what works.”
Performance Goals
The VA’s success will be measured by:
- Consistent LinkedIn content publishing
- Increased engagement on posts
- Efficient management of inbound messages
- Leads converted into booked calls
- Organized podcast and video distribution
- Smooth coordination of marketing activities
Important Client Preferences
What Jamie DOES want
- Experienced VA
- Someone proactive
- Someone who suggests improvements
- Someone familiar with social media systems
- Someone who understands LinkedIn outreach
What Jamie DOES NOT want
- Someone who needs training from scratch
- Passive task-takers
- Someone who only follows instructions