Social Media Marketing & Shopify VA

Overview:
We are looking for a proactive, strategic, and creative Social Media & E-commerce Virtual Assistant to support 4K Pure, a UK-based menopause support supplement brand. The VA will be responsible for improving brand presence across social media platforms, increasing follower growth, managing content creation, collaborating on marketing strategy, and enhancing the Shopify store experience to drive sales.
This role requires someone who understands social media trends, can create engaging content, and can recommend and execute marketing strategies aimed at increasing visibility and conversions.KEY RESPONSIBILITIES

1. Social Media Management (Instagram, Facebook, TikTok)

• Create, schedule, and post content (reels, graphics, stories, carousels).

• Beautify and improve overall page aesthetics and branding consistency.

• Maintain uniform, attractive feed layout aligned with branding guidelines.

• Write captions, hashtags, and CTAs geared toward engagement and sales.

• Monitor performance and adjust content strategy accordingly.

• Link posts to Shopify product pages and bundles.

1. Content Creation

• Develop branded Canva graphics for posts, stories, and promotional materials.

• Edit and repurpose raw videos provided by Kat (e.g., weekly updates of her personal experience with the supplement).

• Produce reels using tools such as CapCut, Canva, or similar apps.

• Create educational, informative, and relevant menopause-focused content.

• Utilize AI-assisted content only when appropriate and ensure everything looks natural and non-AI-generated.

1. Influencer Outreach (Micro/Nano Influencers)

• Identify potential menopause-related micro-influencers (500–1,000+ followers).

• Manage outreach, conversation, and collaboration proposals.

• Track influencer partnerships and deliverables.

• Ensure influencers align with the brand’s mission and demographic.

1. Shopify Store Management

• Review the existing Shopify store and complete remaining setup tasks.

• Replace AI-looking reviews with natural-looking customer testimonial layouts.

• Update product listings, descriptions, imagery, and branding to look professional.

• Ensure all required pages are complete (Privacy Policy, Returns, FAQs, etc.).

• Optimize product pages for conversion (images, layout, copy, branding).

• Confirm TikTok shop eligibility and assist with setup if possible.

1. Marketing Strategy & Analytics

• Track and report weekly performance (followers, reach, engagement, sales indicators).

• Analyze which posts perform best and suggest strategies accordingly.

• Recommend marketing approaches based on competitor insights and audience behaviour.

• Collaborate with Kat on content angles and campaigns.

1. Digital Product Creation

• Create a Menopause Wellness Ebook using Canva (content provided by Kat).

• Format and design the ebook professionally.

• Upload the ebook to Shopify as:

  • A standalone digital product, and

  • A bundle with the supplement.

• Later, assist with creating a short menopause mini-course (not immediate priority).

QUALIFICATIONS

• Proven experience in social media management and content creation.

• Strong understanding of marketing strategy and social media analytics.

• Experience in Shopify store setup and optimization.

• Canva proficiency (must be able to design aesthetic, cohesive layouts).

• Video editing experience (Reels, TikTok-style short-form content).

• Experience in influencer research/outreach.

• Ability to work independently and proactively.

• Good eye for branding, layout, and aesthetics.

WORK HOURS & SETUP

• 10 hours per week to start (2 hours per day, flexible schedule).

• Hours can increase depending on business progress and results.

• Reporting: Daily end-of-day updates + weekly analytics summary.