The client is an Executive Coach who works with law firms and corporate legal teams. As a one-man operation, he is seeking a proactive VA who can support his business growth by handling LinkedIn content creation and lead generation, as well as managing basic website improvements and analytics.
Responsibilities:
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Manage and grow John’s professional presence on LinkedIn.
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Create and design engaging content (graphics, carousels, short video edits, blog-style posts) using tools like Canva or other creative platforms.
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Repurpose existing content and videos into visually appealing short reels or static posts.
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Write post captions aligned with the client’s brand voice and tone.
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Schedule and publish posts, ensuring consistent brand visibility.
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Conduct targeted lead research and outreach using LinkedIn Sales Navigator or similar tools.
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Build and maintain a list of potential leads and client contacts aligned with John’s niche (law firms and in-house counsel).
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Support engagement by tracking responses, follow-ups, and booked consultations.
Preferred Skills & Tools
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Strong understanding of LinkedIn marketing and professional branding.
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Experience with lead generation tools (especially LinkedIn Sales Navigator).
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Proficiency in Canva or equivalent design tools.
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Excellent written English and attention to detail.
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Self-driven, organized, and able to work with minimal supervision.