JOB DESCRIPTION
Role Title: Social Media Manager & LinkedIn Lead Generation Specialist
Industry: Executive Coaching | Leadership Communication | Public Speaking
Location: Remote (Aligned with South Florida Time Zone – EST preferred during onboarding)
About the Business
– an Executive Coach and Public Speaker specializing in helping women leaders communicate confidently and concisely in high-pressure, high-stakes environments.
Her clients include:
- C-Suite Executives
- VPs & Senior Leaders
- Newly Promoted Managers
- High-Visibility Professionals
While her niche focuses on women leaders, her content also attracts male executives in leadership roles.
She is currently transitioning from part-time dentistry into full-time coaching and is focused on:
- Increasing high-quality lead generation
- Growing visibility on LinkedIn & YouTube
- Expanding into group programs
- Increasing authority positioning both online and locally (South Florida engagements, conferences, university workshops)
Primary Objective of the Role
- Generating qualified leads via LinkedIn outreach
- Repurposing and distributing existing content across platforms
- Increasing brand visibility and authority positioning
- Supporting the transition toward scalable offers (future group programs)
CORE RESPONSIBILITIES
LinkedIn Lead Generation & Outreach
- Research and identify ideal prospects:
- Build and maintain a qualified LinkedIn prospect list
- Develop outreach templates (collaboratively approved by client)
- Send structured outreach messages
- Track all outreach activities in a CRM/Google Sheet
- Monitor responses and flag conversations requiring client response
- Maintain tone alignment (formal, polished, executive-level)
- Weekly reporting of:
- Connections made
- Responses received
- Conversations initiated
- Calls booked
Important:
- Messaging must align with the client’s voice and authority.
- All templates must be approved before use.
- Conversations beyond first-level engagement may be handed back to client.
Social Media Management & Content Repurposing
Platforms:
- YouTube
Responsibilities:
- Repurpose existing YouTube content into:
- LinkedIn posts
- Instagram reels
- Shorts
- Quote graphics
- Carousel posts
- Extract insights from long-form content to create:
- Thought-leadership posts
- Mini-newsletters
- Executive insights posts
- Schedule posts using approved scheduling tools
- Submit content for client approval before posting
- Maintain grammar excellence and formal communication tone
- Optimize captions and hashtags
- Suggest posting strategy & cadence
Client has extensive existing content. Creation from scratch is minimal. Focus is on repurposing and distribution.
Tools & Platforms Required
Must be proficient in:
- LinkedIn (outreach + content strategy)
- Canva (graphics & content design)
- Google Sheets (tracking leads & outreach)
- Content scheduling tools
- Basic CRM tracking
- Opus Clips (preferred but not mandatory)
- Understanding of short-form video strategy
Bonus:
- Experience working with coaches, speakers, executives
- Understanding of authority positioning
- Experience with executive-level tone writing
Working Structure
- Minimum: 10 hours/week
- EST overlap preferred during onboarding phase
- Flexible schedule after workflow is established
- Daily communication via WhatsApp
- End-of-Day email reporting required
KPIs (First 60–90 Days)
- Structured LinkedIn outreach system implemented
- Approved messaging templates
- Content calendar created
- Consistent posting cadence established
- Lead tracking system built
- Initial qualified calls generated
Communication Requirements
- Professional, formal tone
- Strong grammar and executive-level writing
- Collaborative approach
- All posts require client approval before publishing
- Transparent reporting
Commitment: 10 hours per week