Industry: Real Estate (Sales Consultant – Single Community Focus)
Location Focus: Leland, Wilmington & broader North Carolina
Start Date: ASAP once candidate is selected
ROLE OVERVIEW
Primary goal is:
✅ Build brand awareness
✅ Establish credibility in a competitive sales floor
✅ Attract realtors and buyers
✅ Create a strong social media presence
The client needs a proactive, collaborative VA who can:
- Guide her on strategy
- Conduct market research
- Suggest content ideas
- Build her social media foundation from scratch
- Eventually help her move toward events and community positioning
This role is not just execution. it requires initiative and strategic thinking.
CORE RESPONSIBILITIES
Social Media Setup & Optimization
- Create and optimize Facebook Business Page
- Optimize Instagram profile for real estate branding
- Ensure branding consistency (bio, highlights, profile image, contact details)
- Set up content templates using Canva
- Implement posting system & workflow
Content Creation & Management
- Develop weekly content calendar
- Create branded graphics using Canva
- Write engaging captions tailored for:
- Realtors
- Local buyers
- Out-of-town prospects
- Post consistently on:
Content Types May Include:
- Community highlights
- Property features
- Testimonials
- Educational real estate tips
- “Why move to North Carolina” posts
- Seasonal event posts
- Personal branding content
Market Research & Strategy
This is a key part of the role.
The VA must:
- Research North Carolina real estate trends
- Identify realtor engagement strategies
- Research competitors (other sales consultants)
- Analyze what younger agents are doing effectively
- Suggest positioning strategies for Nicole
Geographic Focus:
- Leland, NC
- Wilmington, NC
- Charlotte & Raleigh (potential relocation buyers)
- Broader North Carolina
Realtor Attraction Strategy
Goal: Build relationships with realtors who can bring buyers.
Tasks may include:
- Creating content targeted at realtors
- Identifying realtor networks/groups
- Supporting event promotion (future phase)
- Suggesting collaboration opportunities
Event & Community Positioning (Future Phase)
- Help plan event promotion campaigns
- Create digital invites
- Promote seasonal outdoor events (summer focus)
- Build anticipation campaigns
Performance Tracking & Reporting
- Weekly progress report
- Engagement tracking
- Growth metrics
- Recommendations for improvement
- End-of-day updates
- Weekly summary report
IDEAL CANDIDATE PROFILE
- Experience in real estate social media (preferred)
- Strong Canva design skills
- Proficient in Facebook & Instagram
- Able to build strategy, not just execute
- Conducts independent research
- Proactive communicator
- Comfortable working with non-tech-savvy client
- Patient, collaborative, and consultative
- Strong English communication skills
WORK STRUCTURE
Initial Phase:
- 10 hours per week (trial phase)
- Flexible shift
- Must provide proactive updates
Scaling Plan:
- Increase to 20 hours per week once systems are established
- Potential long-term / full-time growth