Social Media Manager

Business Context

Lou runs three businesses, but the focus for this engagement is Work Ready Collective, a youth-focused education and employability brand designed to help young people become “work-ready.”

The brand:

• Already has strong branding and positioning
• Has existing content, testimonials, event photos, videos, and press coverage
• Needs consistent, structured execution rather than strategy from scratch

They are currently:

• Not generating revenue yet
• Investing in brand growth
• Operating with a very lean team (Lou + 1 partner)

 

Key Objectives for This Engagement

Lou wants to:

• Rebuild momentum on social media after losing her previous SMM
• Grow awareness among:
  • Schools
  • Students
  • Volunteers
  • Partners
  • Potential investors
• Look active, professional, and credible online
• Build a community that responds when they post events or campaigns

 

Important Boundaries from Client

Very important:

• VA must NOT reply to comments or messages pretending to be Lou
• No fake engagement, no ghostwriting of her personal voice
• VA handles design, posting, and content packaging, not impersonation
• Authenticity is a core value for her brand

 

Platforms in Scope

• Instagram
• TikTok
• LinkedIn
• Facebook

All must stay:

• Bright
• Bold
• Youthful
• Consistent with existing Work Ready Collective brand

 

Content Requirements

Posting cadence:

• 3 posts per week (approx. 12 per month)

Content types:

• Student testimonials
• Event recaps
• Brand awareness posts (who we are, what we do)
• Ambassador recruitment
• Newsletter signups
• Program explainer videos
• Press mentions
• “Why Work Ready” educational posts
• “Day in the life” event stories & recap reels (for big events, e.g., March)

Client will:

• Provide raw photos, clips, and event material when needed
• Approve content before posting when necessary

VA will:

• Design graphics
• Edit basic video clips
• Write captions (brand aligned)
• Schedule posts
• Create story flows
• Turn raw materials into polished content

Strategic Deliverable

VA must also create a:

6-month Social Media Communications Plan, including:

• Content themes
• Campaign focus
• Event promotion cycles
• Brand building cadence
• Community-building flow

 

Engagement Structure

Client prefers:

• Fixed monthly output over time tracking
• Predictable cost
• No hidden hourly overruns