- Is proactive and takes initiative
- Can provide suggestions, ideas, and strategies
- Has strong communication skills
- Is available during her working hours
- Works efficiently and focuses on results, not just hours
- Can collaborate with her for content, visibility, and promotions
- Is reliable, responsive, and consistent
Key Responsibilities
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Social Media Management (LinkedIn, Instagram, Facebook, TikTok)
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Post and schedule content consistently on LinkedIn, Instagram, Facebook, and (eventually) TikTok.
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Maintain an active presence on LinkedIn and IG – primary platforms for Dora.
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Rebuild or help set up new business Facebook page if needed.
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Ensure content is posted based on client’s preferred frequency (around 4 posts/week, aligned with existing content schedule).
2. Content Repurposing & Creation
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Repurpose blog posts and YouTube videos into social media content (posts, graphics, reels, captions).
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Create posts to promote:
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Weekly blog posts (Tuesdays & Fridays)
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YouTube long-form videos (Wednesdays & Sundays)
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Shorts (edited by video editor; VA may handle posting and captions)
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Turn speaking engagements into promotional content (countdowns, announcements, reminder posts).
3. LinkedIn Focused Support
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Manage client’s LinkedIn content calendar and publishing.
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Help grow brand visibility, engagement, and authority positioning.
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Prepare content needed around speaking invitations and events.
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Ensure LinkedIn presence becomes consistent and aligned with client’s brand voice.
4. Strategy & Collaboration
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Provide ideas, insights, and suggestions proactively.
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Advise on trends, opportunities for engagement, and visibility improvements.
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Collaborate with Dora for:
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Promotional videos
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Event-related content
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Social media campaigns
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Planning content themes
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Help in setting monthly goals, direction, and content focus
5. Coordination & Support
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Work closely with the client and her video editor to ensure:
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No overlapping tasks
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Workloads are balanced and clear
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VA handles social media so the editor focuses mainly on YouTube
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Coordinate content access, Google Drive materials, and asset management
6. Reporting & Communication
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Send End-of-Day reports summarizing completed tasks.
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Join weekly check-ins to align goals and upcoming content.
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Provide weekly progress updates and recommendations.
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Be responsive via WhatsApp or client’s preferred channel during the agreed hours.
Qualifications & Requirements
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Strong experience in social media management and content strategy
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Expertise in LinkedIn content management
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Ability to repurpose long-form content into reels, posts, and short videos
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Strong communication skills, proactive attitude, and initiative
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Creative mindset with the ability to bring ideas
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Must be available between 9 AM – 2 PM client’s time
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Familiarity with Canva, scheduling tools, and basic video editing for social posts
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Highly reliable, consistent, and collaborative
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Comfortable working under weekly hour limits (initially 5–10 hours)
Key Goals for This Role
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Increase visibility of Dora’s brand across LinkedIn and Instagram
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Ensure consistent promotion of speaking events
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Improve outreach and audience growth
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Establish a well-planned content workflow
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Support Dora in positioning herself as an authority in her niche
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Free up her time by taking full ownership of social media tasks