Social Media & Lead Generation Virtual Assistant

Primary Objective of the Role
To support lead generation and revenue growth through:

• Organic and semi-automated LinkedIn outreach

• TikTok-focused social media support

• Promotion and optimisation of existing coaching offers via Stan Store

• Light email/newsletter support

This role is execution-focused, with sensitivity to tone, credibility, and audience fit.Key Responsibilities

1. Lead Generation & Outreach (Primary Focus)

• Support LinkedIn lead generation for Santalan Coaching

• Use a human, personalised, organic approach (non-spammy, non-salesy)

• Assist with:

  • Prospect research and profiling

  • Drafting personalised outreach messages (based on client guidance)

  • Managing conversations and responses

• Tools may include:

  • LinkedIn (organic)

  • Optional tools later (e.g., Sales Navigator, Dripify) — only when appropriate

• Maintain excellent written English with zero spelling/grammar errors

1. TikTok Social Media Support

• Support TikTok content execution (not influencer-style posting)

• Responsibilities include:

  • Posting and scheduling TikTok content

  • Supporting promotional posts related to coaching offers

  • Assisting with caption writing (aligned with client tone)

• VA will help optimise, position, and distribute content effectively

1. Stan Store Support & Optimisation

• Work with an existing Stan Store (setup done by client)

• Responsibilities include:

  • Uploading and managing coaching offers

  • Optimising listings for clarity and conversion

  • Supporting auto-responses / workflows within Stan Store

  • Helping promote offers via TikTok and LinkedIn

• Courses and services are already created; VA focuses on management and optimisation

1. Email & Newsletter Support (Secondary)

• Assist with:

  • Periodic newsletters

  • Formatting and sending (content direction provided by client)

Skills & Qualifications

• Very good English writing skills

• Strong attention to detail

• Experience with:

  • LinkedIn outreach / lead generation

  • TikTok business or creator support

  • Stan Store (management/optimisation experience required)

• Able to follow direction but also execute independently

Working Hours & Engagement

• Start: ASAP

• Initial hours:

  • 5 hours per week (trial / ramp-up phase)

  • Potential to increase to 10+ hours/week after 1-2 months or as ROI improves

• Schedule: Flexible within UK Business Hrs

  • Must post and engage based on UK audience timing