Role Overview:
We are seeking a creative and detail-oriented Virtual Assistant to support social media content creation and basic lead magnet design. This role focuses on designing visual content (graphics and short-form videos) for Meta platforms and assisting with the creative elements of lead magnets that drive traffic to an existing Wix website. Community engagement, follow-ups, and direct audience interaction are not part of this role.
Scope of Work
- Social Media Content Creation
- Create 3–4 posts per week for Facebook and Instagram
- Design:
- Static image posts
- Short-form videos/reels (from existing ideas or stories)
- Prepare content that can be easily cross-posted to other platforms (e.g., LinkedIn, TikTok if needed)
- Ensure content aligns with brand tone and target audience (moms)
- Lead Magnet Creation Support
- Design visual assets for lead magnets (graphics, layouts, downloadable visuals)
- Create content that directs users to landing pages hosted on Wix
- Work with existing website layouts, backgrounds, and brand elements
- Focus on creative design, not technical setup (landing page structure already handled by the client)
Qualifications:
- Experience with social media content creation (graphics and short videos)
- Comfortable designing for Facebook & Instagram
- Familiarity with creating marketing visuals for lead magnets
- Strong visual sense and ability to follow brand direction
- Ability to work independently and deliver weekly outputs on time
- Mothers are strongly preferred, as the brand niche focuses on supporting moms
- Experience working with lifestyle, coaching, or mom-focused brands
Tools Required:
- Canva (primary design tool for social media and lead magnet visuals)
- Wix (basic familiarity for working within existing website pages and layouts)
- Meta platforms (Facebook & Instagram)
- Experience with Meta Ads is a plus but not mandatory
Shifts & Hours:
- Starting with a minimum of 10 hours per week; flexible schedule
- Focus is on deliverables, not real-time availability
- Weekly content should be prepared in advance for posting
- Target Start Date: ASAP
- Expected hiring timeline: 1–2 weeks (shortlisting, interviews, and trial task)