Role Overview:
We are seeking a proactive, detail-oriented Social Media & Marketing Virtual Assistant to support a highly respected Behavioral Specialist specializing in Alzheimer’s disease and dementia care.
The principal is a two-time best-selling, award-winning author, host of a top-rated podcast and streaming television show focused on Alzheimer’s disease and dementia awareness. She is a frequent speaker at medical conferences (approximately 10 per year, primarily remote with occasional travel) and has been featured on over 400 external media platforms, including podcasts, radio shows, and television interviews.
The mission is clear: to raise global awareness and improve understanding of Alzheimer’s disease and dementia, particularly within the medical community and among caregivers and families.
The ideal candidate will manage and grow the principal’s digital presence, ensuring consistent, professional, and impactful social media marketing across all platforms.
Scope of Work:
- Social Media Management
- Manage and maintain multiple social media platforms (including Facebook, Instagram, LinkedIn, X, TikTok, and others as applicable).
- Create, schedule, and publish content across platforms.
- Repurpose existing long-form content (e.g., YouTube videos, podcast episodes) into:
- Short-form reels
- Video snippets
- Quote graphics
- Educational carousels
- Cross-post and adapt content appropriately per platform.
- Ensure brand voice consistency and professional presentation.
- Content Creation & Marketing Support
- Develop engaging social media graphics and captions.
- Draft copy aligned with medical and educational messaging.
- Coordinate content approvals prior to publishing.
- Support awareness campaigns tied to speaking engagements, webinars, and events.
- Maintain a structured content calendar.
- Provide light community engagement support (as agreed upon).
- Weekly Coordination
- Participate in a weekly virtual check-in meeting.
- Provide content reports and progress updates.
- Incorporate feedback and strategic direction.
Qualifications:
- Proven experience in social media management and content marketing.
- Strong written communication skills (professional and educational tone).
- Ability to repurpose long-form content into high-performing short-form pieces.
- Strong organizational skills and ability to work independently.
- Reliable, detail-oriented, and proactive.
- Preferred (Highly Valued):
- Background in healthcare, medical communications, or caregiving.
- Familiarity with Alzheimer’s disease, dementia, or related medical conditions.
- Experience supporting professionals in the medical or educational field.
- Understanding of medical terminology and comorbidities.
Ideal Candidate Profile
- Mission-driven and passionate about meaningful work
- Comfortable working independently
- Organized and strategic with content planning
- Respectful of sensitive healthcare topics
- Creative yet professional in tone
- Interested in contributing to Alzheimer’s and dementia awareness
Tools & Technical Requirements:
- Canva
- CapCut
- Adobe Creative Suite (e.g., Photoshop)
- Social media schedulers (e.g., Later, Buffer, Meta Business Suite)
- Basic video editing software
- The VA may use their preferred editing and scheduling tools.
Work Schedule & Structure:
- Starting with a minimum of 10 hours per week; flexible shift
- Meetings: With Weekly virtual touch-base
- Approval Process: Content submitted for approval before publishing