Industry: C-Suite Leadership, Housing, Local Government, Public Administration
Location: UK
Engagement Type: Part-Time (Minimum 10 hours/week to start)
Target Level: Mid–Senior Level
ROLE PURPOSE
To drive qualified B2B pipeline growth through strategic prospect marketing, executive-level copywriting, and multi-channel outreach targeting C-suite leaders in housing, local government, and public administration.
This role requires someone capable of:
- Writing at executive/C-suite level
- Understanding B2B positioning
- Running structured outreach campaigns
- Managing prospect databases
- Generating qualified conversations
CORE OBJECTIVES
- Increase qualified executive-level leads
- Improve response rate on cold & warm outreach
- Maintain a clean, updated prospect database
- Support strategic positioning of Connex Leadership Networks
- Assist in scaling membership growth
KEY RESPONSIBILITIES
Executive-Level Prospect Marketing (Primary Focus)
- Develop and execute structured B2B outreach campaigns
- Write cold and warm email sequences tailored to C-suite leaders
- Draft executive-level LinkedIn connection and DM scripts
- Adapt messaging tone to senior decision-makers
- Avoid AI-generic language; ensure high-level business tone
- Personalize outreach based on sector intelligence
LinkedIn Outreach & Prospecting
- Use LinkedIn (Sales Navigator preferred) for executive targeting
- Identify senior leaders within housing, public administration & local government
- Execute connection strategy and follow-up sequences
- Track engagement and responses
- Maintain professional communication tone aligned with UK executive culture
Prospect Database Management
- Update and sanitize existing prospect lists
- Research missing executive details
- Verify decision-makers
- Segment lists by:
- Role level
- Region
- Sector
- Engagement status
Campaign Analytics & Performance Monitoring
- Track:
- Open rates
- Response rates
- Conversion to conversation
- Recommend improvements based on performance data
- Adjust subject lines and messaging angles accordingly
COPYWRITING REQUIREMENTS
The candidate MUST:
- Write confidently at C-suite level
- Avoid AI-sounding copy
- Understand B2B nuance
- Demonstrate strong business writing structure
- Understand UK executive tone (polished, concise, strategic)
REQUIRED TOOLS
- LinkedIn (Sales Navigator preferred)
- Email platforms (Outlook / Gmail)
- CRM (flexible – to be discussed)
- Excel / Google Sheets
- Prospect list management tools
- AI tools allowed but NOT for raw copy generation
NON-NEGOTIABLES (Based on Client’s Past Experience)
The candidate:
- Must NOT present AI-generated work as original writing
- Must demonstrate real B2B writing samples
- Must NOT exaggerate skills
- Must be transparent about experience level
- Must be able to complete a structured trial task
IDEAL PROFILE
- Strong B2B outreach experience
- Experience targeting senior leaders
- Detail-oriented and analytical
- Confident communicator
- Strategic thinker, not task executor only
- Can work independently
Working Hours: Minimum of 10 hrs per week