- Preferred Industry Experience
While eCommerce is the main focus, I would strongly prioritise candidates who also have experience in:
- Direct-to-consumer brands (DTC)
- Consumer product brands (homeware, lifestyle, fashion, beauty, supplements)
- Subscription products or apps
- Lead generation funnels (bonus but not essential)
The key requirement is performance-driven Meta advertising, not just brand awareness.
Ideal candidates will have experience with:
- Scaling accounts from £5k–£100k+ monthly spend
- Creative testing frameworks
- UGC-style ad formats
- Performance analysis beyond ROAS (CPA, MER, LTV)
Experience with homeware, fashion, lifestyle, or sustainable brands is a plus because several of my clients operate in that space.
- Tools & Platforms to Prioritise
Candidates should be comfortable working inside a modern DTC marketing stack.
Priority tools:
Required
- Meta Ads Manager
- Shopify
- Meta Events Manager
- Woocommerce
Strong Bonus
- Klaviyo
- Triple Whale / Northbeam / attribution tools
- Motion or similar creative analytics tools
- Looker Studio
- Notion
The most important thing is that they are comfortable analysing performance data and identifying optimisation opportunities, not just launching campaigns.
- Hours Per Week
Initially:
10–20 hours per week
This will likely grow as more clients are onboarded.
The role will involve:
- Campaign setup and management
- Creative testing
- Performance analysis
- Weekly reporting
- Scaling winning campaigns
- Working Hours / Time Zone
Some overlap with UK hours is required for communication.
Ideal:
- 2–4 hours overlap with UK working hours (9am–5pm UK)
Candidates can be remote and international, but responsiveness and communication are important due to client work.