Company Background
Celery Health is an Australian-based virtual reproductive health platform focused on helping women and men access earlier fertility and reproductive health education, testing, and specialist support. The company is currently expanding its focus toward B2B partnerships, corporate reproductive health programs, employee wellness initiatives, and fertility education services for companies, startups, and co-working spaces.
The VA will work directly with the founder/co-founder to support lead generation, outreach, website reviews, marketing coordination, and business development initiatives.
Primary Objective of the Role
To support Celery Health’s growth by assisting with:
- Corporate outreach and lead generation
- LinkedIn engagement and relationship-building
- Proposal drafting support
- Website reviews and content optimization suggestions
- Newsletter and database engagement initiatives
- General marketing and administrative support
This role requires a proactive, detail-oriented, organized, and strategic VA who is comfortable wearing multiple hats and collaborating closely with the founder.
Core Responsibilities
- Lead Generation & Corporate Outreach
- Research potential B2B partnership opportunities
- Identify startups, tech companies, co-working spaces, law firms, accounting firms, and corporate wellness prospects
- Build and maintain lead databases
- Assist with LinkedIn outreach and engagement strategies
- Draft outreach emails and follow-up messages aligned with the founder’s tone and branding
- Support nurturing and follow-up communication with leads
- Help book meetings and discovery calls with potential partners
- Assist in developing lead generation strategies for corporate wellness partnerships
- Proposal & Partnership Support
- Assist in preparing company proposals and partnership presentations
- Help customize proposals for prospective corporate partners
- Organize proposal templates and supporting documents
- Support educational event and membership package planning
- Help structure partnership offers, employee wellness packages, and fertility education programs
- Assist in finalizing concise and visually professional proposal documents that can be shared with prospective leads in PDF format prior to meetings or discovery calls
- Coordinate proposal formatting, branding consistency, and supporting materials to ensure polished client-facing presentations
- Website Basic Support
- Suggest improvements to website copy and engagement flow
- Upload or organize website content updates as needed
- Assist in adding educational resources, reels, and content pages
- Coordinate with the current website developer regarding suggested updates
Important Note:
This role does NOT require advanced coding or website development. The focus is primarily on:
- Website QA/testing
- Content updates
- Copy suggestions
- User experience feedback
- Basic WordPress familiarity
- LinkedIn & Marketing Support
- Support LinkedIn profile optimization and activity
- Assist with B2B engagement strategies through LinkedIn
- Research and suggest marketing ideas relevant to reproductive health and corporate wellness
- Support content planning and repurposing
- Assist with educational and promotional marketing campaigns
- Provide light content editing support for short-form video reels to be shared across Instagram, TikTok, LinkedIn, and potentially the company website
- Assist in organizing, trimming, captioning, or repurposing short educational and promotional clips for social media use
- Basic short-form video editing experience for social media reels (Instagram/TikTok) preferred
- Ability to format professional branded proposal PDFs and presentation materials preferred
Tools & Platforms
Preferred familiarity with:
- Canva
- WordPress
- Typeform
- Email marketing platforms (preferred but not required)
- Google Workspace
For the setup discussed:
- Initial arrangement: 5 hours/week for the first 2–4 weeks
- Ongoing arrangement: 10 hours/week minimum thereafter
- Flexible working schedule/timezone
Important Notes from Client
Main current priority:
Website review and optimization feedback
B2B lead generation and outreach
LinkedIn engagement
Proposal assistance
Social media management is NOT the main priority at this stage
Coding and technical website development are NOT required
Founder prefers outreach to still feel personal and founder-led
VA should support research, drafting, nurturing, organization, and strategy support
Potential for the role to expand over time as the business grows
Client values initiative and strategic thinking
NOTE:
Our client is looking for the potential ‘voice’ or female empathy, particularly with the scripting of emails to clients and reviewing the overall ‘core personality’ of the website and our clientele, often young women who are feeling vulnerable about their fertility and health.a