Marketing, Lead Generation & Podcast Growth VA

ROLE SUMMARY

We are seeking a highly proactive, intuitive, and execution-driven Virtual Assistant to support marketing, lead generation, podcast growth, and content repurposing for a personal brand–led consulting and speaking business.

The ideal VA is a forward thinker who can synthesize information, spot what’s working, double down on traction, and proactively suggest next steps without constant hand-holding.

The role will start part-time (10 hours/week) with strong potential to expand to more hours or additional team members as the business scales.

CORE OBJECTIVES OF THE ROLE

• Drive lead generation to potential leads

• Maximize podcast and YouTube visibility as growth engines

• Repurpose long-form content into high-performing marketing assets

• Support masterclass sales, executive coaching, keynote bookings

• Create alignment across platforms, branding, and messaging

• Reduce founder overload by owning execution and follow-through

KEY RESPONSIBILITIES

1. Lead Generation & Outreach

• Support lead generation initiatives driven by a strong marketing and brand awareness strategy

• Ensure all marketing efforts across platforms lead to a clear CTA: Book a Call

• Promote and generate qualified leads for:

  • Masterclasses

  • Executive coaching

  • Corporate training programs

  • Keynote speaking engagements

• Manage LinkedIn outreach as the primary channel, including:

  • Engagement with inbound leads generated through marketing efforts

  • Message follow-ups and relationship nurturing

  • Responding to inquiries and guiding prospects toward booking calls

• Track outreach and engagement performance (especially on LinkedIn) and provide insights or recommendations to improve conversion and lead quality

1. Podcast Marketing, Repurposing & Growth

• Repurpose podcast episodes into:

  • Short-form video clips

  • Audiograms, reels, quotes, and promotional assets

  • Blog posts derived from podcast episodes

• Distribute podcast content across preferred platforms

• Optimize podcast assets for discoverability and ranking

• Support pitching Roxanne as a guest on high-ranking business and leadership podcasts

• Coordinate re-release and revitalization of older podcast episodes (350+ backlog)

1. Social Media Marketing & Content Distribution

• Execute content distribution across:

  • LinkedIn (primary lead platform)

  • Instagram & Facebook (course and brand visibility)

• Collaborate with Roxanne on:

  • What’s working

  • Weekly priorities

  • Platform-specific traction

• Repurpose content across platforms strategically (not copy-paste)

• Ensure consistent brand voice and visual alignment with the new brand refresh

1. Keynote Speaking & Executive Support

• Support keynote pitching and outreach

• Assist with research on speaking opportunities and events

• Help prepare and update:

  • Pitch decks

  • PowerPoint slides

  • Presentation assets

• Provide admin and coordination support during event-heavy periods

REQUIRED SKILLS & QUALIFICATIONS

• Strong background in digital marketing, lead generation, or content marketing

• Experience with podcast marketing and content repurposing

• Strong written communication and strategic thinking

• Comfortable using and integrating AI-powered tools

• Highly organized, proactive, and execution-focused

• Able to work independently without constant direction

• Startup or founder-support experience strongly preferred

• Ability to synthesize performance data and adjust strategy quickly

Others:

• Provide daily end-of-day reports

• Weekly check-ins and wrap up

• Start: Part-time, 10 hours per week. Role may expand to full-time or additional VAs as business scales

• Schedule: Flexible, output-focused

  • Core expectation: work is completed and pre-loaded for North American business hours

  • Some flexibility required during live events or launches