Role Overview:
We are seeking a detail-oriented and tech-savvy Virtual Assistant to support a growing event planning and destination wedding business. The primary focus of this role is to build, implement, and manage marketing funnels using provided strategy and content, while ensuring seamless integration across email marketing, social media, Pinterest, and WordPress.
The business owner provides strategy, brand guidelines, and core content. The VA will be responsible for executing the technical mechanics and workflow setup to ensure systems function efficiently and consistently.
This is a long-term part-time role with potential for ongoing collaboration.
Scope of Work:
- Email Funnel Setup & Management (Primary Priority)
Platform: Mailchimp
- Build and manage automated email funnels using provided lead magnets and content
- Set up full workflow automations (opt-ins, tagging, segmentation, nurture sequences)
- Ensure proper lead capture and integration
- Monitor subscriber list health and organization
- Coordinate leads into correct email sequences
- Implement best practices based on provided strategy
- Troubleshoot workflow issues as needed
- Social Media Scheduling & Coordination
Platforms: Instagram / Facebook / LinkedIn
- Schedule content across platforms
- Repurpose blog content into social snippets
- Maintain brand voice using detailed brand guidelines
- Keep Facebook active as a “mini storefront”
- Maintain Instagram presence (primary platform focus)
- Ensure cohesive messaging across platforms
- Coordinate social posts with funnel promotions
- Note: Business owner maintains strong brand oversight; VA must follow detailed brand guidelines closely.
- Pinterest Marketing Integration
Platform: Pinterest
- Create Pinterest pins linked to blogs and lead magnets
- Optimize pins to drive traffic into email funnel
- Ensure visual alignment with brand guidelines
- Connect blog → Pinterest → lead magnet → email funnel workflow
- WordPress Website Support
Platform: WordPress
- Upload and format blog posts
- Update branding elements (colors, fonts, styling)
- Adjust page layouts as needed
- Insert video, slides, images, and links
- Stretch and format images properly for full-width display
- Implement minor design updates consistent with brand refresh
- Note: Advanced development not required, but strong working proficiency with WordPress is necessary.
Qualifications:
- Proven experience building email funnels in Mailchimp
- Strong understanding of automation workflows
- Experience with social media scheduling tools
- Working proficiency in WordPress (content updates, formatting, design adjustments)
- Experience with Pinterest marketing
- Strong organizational skills
- Excellent written English
- Ability to follow detailed brand and content guidelines
- Self-directed and proactive communicator
- Experience in wedding, event planning, or travel industries is a plus
- Basic graphic design capability
- Understanding of US-based clientele behavior (especially wedding/destination market)
Additional Notes:
- Business owner provides:
- Detailed brand guidelines
- Content strategy
- Lead magnets
- Media assets (via shared folder; restricted access accounts not shared)
- Strong communication and transparency are critical
- Long-term collaboration potential if strong fit
Tools Required:
- Mailchimp (automation + segmentation)
- WordPress
- Social media scheduling tool (TBD)
- Google Drive (for shared content and media assets)
- Zoom (for meetings)
Shifts & Hours:
- Starting with a minimum commitment of 10 hours per week; flexible schedule with some overlapping hours preferred
- Ideal overlap window: 1–2 hours daily during US afternoon/evening business hours
- Semi-flexible arrangement acceptable with clear communication