Role Overview
We are looking for a proactive and results-driven Virtual Assistant (VA) to support lead generation efforts through LinkedIn outreach. The VA will focus on connecting with HR decision-makers in tech and AI companies, building relationships, and converting conversations into booked discovery calls.
Key Responsibilities
- Lead Generation & Outreach (Core Function)
- Identify and target qualified prospects within the niche:
- HR Directors / HR Leaders in tech and AI companies
- Located in major tech hubs (Asia, Europe, and the US)
- Conduct outreach primarily via LinkedIn
- Send personalized connection requests and follow-up messages
- Execute daily outreach campaigns aligned with provided messaging strategies
- Use pre-written scripts and adapt messaging based on responses
- Apply emotional intelligence to tailor conversations and build rapport
- Utilize AI tools to refine messaging and improve response rates
- Guide prospects toward booking discovery/strategy calls
- Support consistent pipeline generation (goal: daily booked calls)
- Prospecting & Data Management
- Use LinkedIn and Sales Navigator to source qualified leads
- Filter prospects based on role, industry, and location
- Build and maintain a structured prospect database
- Track outreach activities, responses, and conversions
- Ensure an organized and up-to-date lead tracking system
- Lead Nurturing & Conversion Support
- Follow up with prospects consistently and strategically
- Share relevant content (e.g., newsletters, insights, frameworks) during conversations
- Maintain professional and relationship-driven communication
- Encourage and direct prospects to schedule calls via calendar links
- Support optimization of messaging based on engagement results
Qualifications & Skills
- Proven experience in LinkedIn outreach and lead generation
- Proficiency in LinkedIn and Sales Navigator
- Strong written communication skills (professional and conversational tone)
- High emotional intelligence and ability to build rapport through messaging
- Proactive, adaptable, and results-driven
- Comfortable using AI tools to enhance productivity and messaging quality
- Strong organizational and time management skills
Working Arrangement
- Initial scope: 5 hours per week for the first month
- Transition to a minimum of 10 hours per week thereafter
- Flexible working schedule aligned with global outreach needs