Looking for: Lead Generation VA
Role Overview:
A founder of a specialized one-person consultancy focused on science communication, serving clients in the pharmaceutical, biotech, and healthcare communications space. The business is entering a growth and systems-building phase, and this role is designed to support that transition.
The Virtual Assistant (VA) will primarily support lead generation and outbound outreach, helping build and manage a high-quality sales pipeline through research-driven, personalized communication. This is a generalist VA role with an emphasis on organization, research, writing, and consistency rather than high-volume cold emailing.
This role is ideal for someone who enjoys thoughtful research, written communication, and helping a small business grow in a strategic, ethical way.
Scope of Work:
Primary responsibilities include:
- Lead Generation & Research
- Research prospective clients (e.g., pharma companies, biotech startups, healthcare PR agencies)
- Identify relevant decision-makers within target organizations
- Find and verify professional email addresses and contact details
- Maintain accurate lead records in a spreadsheet or CRM
- Outreach Support
- Assist in drafting personalized outreach emails based on provided templates and guidance
- Customize messaging using background research on each prospect
- Track outreach status (sent, follow-up needed, response received, etc.)
- Maintain a follow-up schedule and ensure no leads are missed
- Pipeline & Organization
- Build and manage a simple lead database (Google Sheets or Excel initially)
- Keep outreach efforts organized and transparent
- Provide regular updates on outreach activity and pipeline status
- Others / Secondary Tasks
- Light social media support (research or scheduling), if needed
- Suggest process improvements or tools based on prior experience
- Contribute ideas for improving outreach systems or workflows
Qualifications:
- Excellent written and spoken English (professional-level writing is essential)
- Strong research skills and attention to detail
- Ability to write clear, professional, and personalized emails
- High level of organization and reliability
- Self-motivated and comfortable working independently
- Strong communication skills and responsiveness (asynchronous is fine)
- Experience with lead generation, outreach, or marketing support
- Familiarity with CRM systems or spreadsheet-based lead tracking
- Background working with professional services, agencies, or B2B clients
- Comfort making suggestions or sharing ideas to improve systems
Tools Required:
- Google Workspace (Google Sheets, Docs, Gmail)
- Excel (basic to intermediate)
- CRM tools (experience with platforms like Moxie is a plus but not required)
- Email tools and templates (experience welcome; training provided as needed)
- General web research tools (LinkedIn, company websites, industry news)
Current processes are largely manual, and openness to learning or recommending tools is encouraged.
Shifts & Hours:
- Hours: Starting with a minimum of 10 hours per week; flexible and asynchronous shift
- Work may expand in the future as the business grows
- Most tasks are not time-sensitive at this stage