Lead Generation & Social Media Growth Virtual Assistant

We are looking for a high-performance Growth VA who can generate qualified sales appointments while also building brand authority through content-driven social media.

This is not a passive posting role.  This VA will actively:

• Find and engage ideal prospects
• Book discovery callsc
• Turn content into inbound leads

 

Primary Goal

Generate at least 5 qualified appointments per week with decision-makers such as:

• CEOs
• Founders
• Chief Revenue Officers
• Business owners in coaching, consulting, and service-based businesses

 

Core Responsibilities

1. Lead Generation & Outreach

You will own the prospecting and booking engine.

Tasks include:

• Identify and build prospect lists using:
  • RocketReach
  • Apollo
  • LinkedIn
  • CRM inside GoHighLevel (GHL)
• Research and qualify:
  • CEOs
  • Founders
  • CROs
  • Coaching & consulting business owners
• Send daily outreach messages via:
  • LinkedIn
  • Email
  • CRM sequences
• Track:
  • Conversations
  • Follow-ups
  • Replies
  • Booked calls
• Book minimum 5 qualified appointments per week into Pinky’s calendar

 

1. CRM & Pipeline Support (GHL)

You will help ensure no lead is lost.

Tasks include:

• Add and update leads inside GoHighLevel
• Move leads through pipeline stages
• Tag, segment, and follow up
• Track conversion from lead → appointment

 

1. Social Media Content & Growth

You will help Pinky grow visibility and inbound leads.

Tasks include:

• Create:
  • Carousel posts
  • Quote graphics
  • Short-form reels
  • Promotional visuals
• Repurpose:
  • Podcast clips
  • Coaching videos
  • Social content
• Use Canva for design
• Prepare content for posting on:
  • Instagram
  • LinkedIn
  • (and other chosen platforms)

 

1. Content Repurposing

Turn Pinky’s existing content into multiple formats: reels, carousels, multiple social clips

Tools You Will Use

• LinkedIn
• RocketReach
• Apollo
• GoHighLevel (GHL)
• Canva
• CRM and scheduling tools

 

Ideal Background

• Experience working with:
  • Coaches
  • Consultants
  • Online service businesses
• Proven ability to:
  • Book discovery calls
  • Run outreach campaigns
  • Handle follow-up systems
• Strong understanding of:
  • Sales funnels
  • Lead qualification
  • Social media marketing

 

Success Metrics

You are winning if:

• 5+ qualified calls are booked weekly
• Outreach reply rates are increasing
• Social content is being posted consistently
• The pipeline is clean and organized

Hours: 10–15 hours per week
Schedule: Flexible