Lead Generation & Outreach VA (Specialized Ongoing Role)
Role Overview
This VA will focus exclusively on lead generation and outreach, primarily via LinkedIn, supporting three business goals:
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Arch Profile (B2B assessment platform)
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Coaching & 360-degree debrief clients
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Keynote speaking opportunities
Core Responsibilities
Lead Research & Targeting
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Research leads by:
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Industry
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Role/title
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Company type
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Segment outreach based on client-provided criteria
LinkedIn Outreach & Nurturing
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Execute outreach using:
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LinkedIn
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Sales Navigator
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Customize messaging based on:
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Industry
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Campaign goal (assessments, coaching, keynote)
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Use existing scripts/templates (with optimization suggestions)
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Track responses and follow-ups
CRM & Funnel Support
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Manage lead tracking in GoHighLevel
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Support email workflows for:
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Existing clients
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Non-converted leads
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Work with existing email lists (~20,000 business contacts)
Skills & Requirements
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Proven experience in LinkedIn lead generation
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Familiar with Sales Navigator
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CRM experience (GoHighLevel preferred)
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Strong written communication
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Comfortable working with metrics, tracking, and timelines
Important Client Notes
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Wide industry scope, segmented per campaign
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Automated outreach tools may or may not be used
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Performance will be reviewed within 1–2 months for quality and revenue generating output
Hours & Rate
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Estimated Hours: 10 hours per week