Position Overview
We are seeking a proactive, detail-oriented Lead Generation & Marketing VA to support a healthcare-based geriatric care management agency and a growing public speaking brand.
This role focuses heavily on:
Speaking engagement research & outreach
Email list growth & follow-up
Light marketing coordination
Presentation support
CRM & email marketing management
This is an ongoing role starting at 10 hours per week (minimum commitment).
Core Responsibilities
Speaking Lead Generation & Research
Research speaking opportunities aligned with:
Women’s groups (midlife women 40–60+)
Retirement communities
Senior living communities
HR conferences & professional associations
Track submission deadlines for conferences
Identify event organizers & contact information
Maintain an organized pipeline of opportunities (Excel/CRM)
Assist in submitting proposals
Customize pitch templates when needed
Email List Building & Follow-Up
Support landing page strategy for email capture
Manage MailChimp account
Upload and organize contacts
Create and schedule formatted follow-up emails
Send post-event follow-ups
Track engagement metrics
Maintain list hygiene
Presentation & Marketing Support
Assist in creating or formatting:
Presentation decks (Canva)
Proposal documents (Word/Canva)
Speaker one-sheets
Coordinate marketing materials for events
Maintain speaking media page content
Website Content Coordination (Light Support)
Send finalized content to Web Developer
Ensure podcasts, media mentions, speaking engagements are uploaded
Maintain consistency across branding
Required Skills & Tools
MailChimp (Required)
Canva (Required – presentation & graphic support)
WordPress (Basic understanding)
Microsoft Word & Excel
Strong research skills
Strong written English (professional tone)
Organized & deadline-driven
Proactive communicator
Ideal Candidate Profile
Experience supporting speakers, authors, or coaches
Comfortable researching conferences and submission portals
Strategic thinker who understands audience targeting
Detail-oriented and able to track multiple submission deadlines
Independent and proactive (10 hours must be fully utilized weekly)
Commitment & Structure
Minimum 10 hours per week (billed regardless of task volume)
Must provide daily/end-of-day reports
Time zone flexibility acceptable
ASAP start