Role Overview
We are seeking a highly organized, proactive Virtual Assistant to support the launch, marketing, and lead generation of a newly developed 22-module sales training course hosted on Kajabi.
The VA will work closely with the client to assemble marketing and funnel components, drive lead generation (primarily via LinkedIn), and support course-related operations, allowing the client to stay focused on high-level sales conversations, speaking engagements, and strategic growth.
Core Responsibilities
- Course Platform & Launch Support (Kajabi)
- Assist in organizing, reviewing, and managing the 22-module course hosted on Kajabi
- Support with:
- Course structure review
- Uploading or organizing materials (modules, handouts, supporting assets)
- Access settings (time-bound access vs longer-term access, as decided by client)
- Coordinate updates between Kajabi and the main website once launch is finalized
- Ensure the course is launch-ready and user-friendly before promotion
Note: The course content already exists. This role is about organization, setup support, and coordination.
- Lead Generation (Primary Focus)
- Execute LinkedIn-based lead generation targeting:
- Individual sales professionals in consumer packaged goods (CPG)
- Senior decision-makers (VP of Sales, VP of Merchandising, Category Heads, etc.)
- Manage and execute outreach campaigns using client’s account
- Send connection requests and follow-up messages to potential leads, following the established system (aligned with Marc’s methodology).
- Aim for ~ 6000 messages per month (300-350 messages per day).
- Ensure timely, professional, and personalized responses to inquiries.
- Research and identify qualified leads within Retail, Supermarkers, Mass Merchandisers
- Drive leads to:
- Course sales page
- Booked calls with the client (for enterprise / company-level sales)
- Marketing Support & Funnel Coordination
- Assist in implementing and managing marketing assets such as:
- Email campaigns (using existing email list of ~1,000 contacts)
- LinkedIn content coordination (supporting the client’s own posting efforts)
- Promotional messaging tied to course launch
- Support a 6-month test phase, tracking:
- Engagement
- Lead quality
- Conversion patterns
- Help coordinate or prepare assets for:
- Course launch announcements
- Lead magnets (if applicable)
- Webinar / group session promotions (e.g., “Brunch with Buck” concept, if expanded)
Strategy direction may come from the client or VCP, but the VA is expected to execute consistently and provide feedback/data.
- Sales Support & Handoff
- Nurture leads up to:
- Course purchase, or
- Booking a call with the client
- Clearly document lead interactions and status
- Seamlessly hand off qualified leads to the client for final sales conversations
- Focus on enterprise / company sales handoff, where the client prefers direct involvement
- Reporting & Organization
- Maintain clean documentation of:
- Outreach efforts
- Responses
- Booked calls
- Sales-related outcomes
- Provide weekly progress updates
- Track what’s working and what needs adjustment during the test phase
Tools & Platforms
- Kajabi (or similar course platforms experience required)
- LinkedIn (advanced understanding for outreach and engagement)
- Email marketing platforms (client currently uses BombBomb)
- Zoom
- Google Workspace
- CRM or tracking sheets (as assigned)
Required Skills & Experience
- Proven experience in LinkedIn lead generation
- Strong research skills (B2B, sales, retail, CPG industries)
- Experience supporting online course launches
- Familiarity with Kajabi or comparable platforms
- Excellent written English and professional communication
- Highly organized, self-directed, and reliable
- Comfortable working with senior-level executives and decision-makers
Nice-to-Have (But Not Required)
- Experience in sales funnels or digital marketing campaigns
- Experience supporting coaches, consultants, or speakers
- Understanding of retail or consumer packaged goods industries
Work Schedule & Hours
- Initial commitment: ~4 hours per day, 20 hours per week
- Time zone: Preferably aligned with US Central Time
- Opportunity to increase hours as the project scales