Job Title: Growth Marketing & Client Acquisition Virtual Assistant
About the Role
We are seeking a proactive, creative, and results-oriented Virtual Assistant to support a growing coaching business focused on helping women launch and grow successful businesses.
This role combines social media management, content repurposing, lead generation, relationship building, AI-assisted marketing, and sales support. The ideal candidate will not simply execute tasks but will contribute ideas, maintain consistency, and help drive business growth.
The primary objective is to help generate awareness, build trust, grow the audience, generate leads, and support enrollment efforts for the client’s signature coaching program, Purpose to Profits.
Key Objectives
- Help enroll 10 paying clients into the Purpose to Profits program by September
- Increase brand visibility and audience engagement
- Build and nurture lead pipelines
- Create consistent marketing activity across platforms
- Establish systems and processes for sustainable growth
Core Responsibilities
Social Media Management
- Manage and maintain Facebook and Instagram presence
- Assist in growing and engaging the Facebook community/group
- Create and schedule content consistently
- Monitor engagement and respond appropriately
- Maintain the client’s brand voice and messaging
Content Repurposing
- Convert video content into multiple content formats
- Create short-form video clips and promotional content
- Repurpose Facebook Lives and coaching content into:
- Reels
- Short-form videos
- Social media posts
- Graphics
- Quote cards
- Promotional content
- Utilize AI-powered tools to increase efficiency and speed
- Ensure all content maintains a professional, modern, and polished appearance
Lead Generation & Audience Growth
- Research and identify potential prospects
- Build targeted prospect lists
- Generate leads through social media and community engagement
- Support lead magnet promotion campaigns
- Drive traffic toward lead generation funnels
- Assist in growing the client’s email list
Sales & Outreach Support
- Develop and refine outreach messaging
- Assist in creating prospect engagement strategies
- Conduct direct outreach through social platforms
- Initiate conversations with potential clients
- Build rapport and trust with prospects
- Book discovery calls and appointments
Future Responsibilities (Depending on Performance)
- Conduct prospect qualification calls
- Follow up with leads
- Assist with sales conversations
- Support conversion and enrollment efforts
Marketing Strategy Support
- Provide creative ideas for audience growth
- Recommend marketing improvements
- Assist with campaign planning
- Monitor content performance
- Identify opportunities to improve engagement and conversion rates
AI & Automation
- Stay current with AI tools and emerging technology
- Use AI to streamline content creation and editing
- Explore efficient workflows and automation opportunities
- Recommend tools that improve productivity and marketing effectiveness
Required Skills
- Excellent written and verbal English communication skills
- Strong copywriting ability
- Social media management experience
- Lead generation experience
- Prospecting and outreach experience
- Video editing skills
- Graphic design capabilities
- Strong organizational skills
- Excellent attention to detail
- Ability to work independently
Preferred Technical Skills
- GoHighLevel (preferred)
- Facebook Business Suite
- Canva
- AI content creation tools
- AI video editing platforms
- CRM systems
- Lead generation tools
- Scheduling tools
Ideal Candidate Profile
We are looking for someone who is:
- Strategic and creative
- Proactive and resourceful
- Results-driven
- Comfortable making recommendations
- Adaptable to changing technology
- Up to date with AI trends
- Strong critical thinker
- Efficient and practical
- Comfortable working in a fast-changing digital environment
Preferred Personality Traits
- Friendly and approachable
- Warm and relationship-oriented
- Trust-building communicator
- Highly professional
- Positive attitude
- Coachable and open to feedback
- Confident but not aggressive
- Strong emotional intelligence
Additional Preferences
- Female candidates are strongly preferred due to the target audience and relationship-building aspect of the role.
- Experience supporting coaches, consultants, or personal brands is a plus.
- Must be capable of producing modern, professional-looking content and designs.
- Strong understanding of audience engagement and trust-building marketing.
- Must be comfortable collaborating and refining messaging based on client feedback.
Communication & Collaboration
- Primary communication channel: WhatsApp
- Flexible working hours
- Must be available for periodic meetings and strategy discussions
- Comfortable working asynchronously while maintaining accountability
Success Metrics
- Consistent content publishing
- Audience growth
- Lead generation growth
- Email list growth
- Discovery calls booked
- Coaching program enrollments
- Overall contribution to achieving the September enrollment goal
Hours:
- Part-Time (10 Hours per Week to Start)
- Opportunity to increase hours based on business growth and results