We are looking for a creative and proactive General Virtual Assistant (GVA) to support our client in managing social media presence, lead generation, and email communication. The ideal candidate is both detail-oriented and imaginative, someone who can think strategically while offering fresh ideas to enhance engagement and visibility across platforms.
You will play a key role in building the client’s online presence, identifying and reaching out to potential clients, managing communications, and assisting with basic content creation and coordination tasks.
Scope of Work:
Social Media Management
- Assist in managing and growing the client’s social media accounts (primarily LinkedIn, Facebook, and Instagram)
- Develop and schedule engaging content (posts, graphics, short videos, and reels).
- Handle community engagement, including responding to messages and comments.
- Work with the client to establish a simple brand guide and visual content templates.
- Support basic video creation and editing for social media posts.
Lead Generation
- Conduct targeted searches on LinkedIn to identify and connect with potential clients.
- Focus outreach on industries such as healthcare, banking, and engineering, targeting Director to VP-level professionals in Talent Development, Learning & Development, and related roles.
- Manage prospect lists and maintain organized communication tracking.
Email & Administrative Support
- Oversee and organize email inbox management (sorting, prioritizing, responding when appropriate).
- Draft and send outreach or follow-up messages.
- Support general administrative and coordination tasks as needed.
Content & Video Support
- Assist in structuring and optimizing short-form video content from an SEO and YouTube perspective (future responsibility as video projects expand).
Qualifications:
- Proven experience as a General Virtual Assistant, Social Media Manager, or Lead Generation Specialist.
- Strong communication and written English skills.
- Creative mindset – able to think outside the box while maintaining attention to detail.
- Organized, self-driven, and able to manage multiple priorities with minimal supervision.
- Comfortable working with professionals in diverse industries (healthcare, banking, engineering).
- Experience creating or managing LinkedIn outreach campaigns is a plus.
Preferred Personality Traits:
- Creative yet structured; not purely task-oriented.
- Proactive in offering ideas and solutions.
- Detail-oriented with a flexible and adaptive mindset.
Tools / Platforms:
- Social Media: LinkedIn, Facebook, Instagram
- Editing Tools: CapCut, Canva, or similar basic editing software
- Communication & Project Management: (Open to using tools recommended by the VA)
- Email Platform: Gmail or Outlook (as applicable)
Shift & Hours:
- Hours: Starting with minimum of 10 hours per week (with potential to increase based on workload and performance); flexible shift.