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Digital Marketing & Automation Specialist

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Virtual Assistant – Digital Marketing & Automation Specialist
Location: United States (Remote VA role)
Employment Type: Part-Time (Minimum 10 hours/week initially)
Industry: AI Technology / Digital Marketing / SaaS
Position Overview
The Virtual Assistant – Digital Marketing & Automation Specialist will support the founder with marketing execution, automation workflows, digital advertising management, and general operational tasks.
This role requires someone technically skilled, proactive, and capable of working independently without requiring extensive training. The VA should be comfortable handling multiple responsibilities across marketing, automation, and technical support tools.
Because the founder works in a fast-moving startup environment, tasks may vary depending on the needs of the business.

Key Responsibilities

  1. Digital Advertising Support
    Assist with managing and optimizing paid advertising campaigns.
    Tasks may include:
    Assist with Google Ads campaign management
    Monitor performance metrics and campaign optimization
    Conduct keyword research
    Analyze campaign results and provide insights
    Support with A/B testing of ads
    Manage budgets and ad reporting
    Help troubleshoot campaign issues
    Support other digital advertising platforms if required
  2. Marketing Automation & CRM Management
    Support marketing automation workflows using CRM platforms.
    Tasks include:
    Build and maintain automation workflows
    Manage lead capture funnels
    Configure triggers and automations
    Support CRM database organization
    Implement marketing sequences
    Integrate marketing tools and platforms
    Primary platform:
    GoHighLevel (GHL)
  3. Funnel and Campaign Setup
    Assist with building and maintaining marketing funnels.
    Responsibilities include:
    Landing page updates
    Funnel optimization
    Lead generation flow improvements
    Integration with automation tools
    Campaign setup and deployment
  4. Technical & Marketing Support
    Provide technical assistance for digital marketing initiatives.
    Tasks may include:
    Updating marketing campaigns
    Managing integrations between tools
    Supporting marketing launches
    Implementing marketing strategies provided by the client
    Troubleshooting technical issues within marketing platforms
  5. General Virtual Assistance
    Assist the founder with various operational and marketing tasks as needed.
    Examples:
    Research tasks
    Data organization
    Marketing setup assistance
    CRM updates
    Light reporting and documentation
    Tasks may vary depending on project needs and client priorities.

 

Required Skills & Experience
Digital Marketing
Google Ads management experience
Understanding of PPC advertising
Campaign analytics and optimization
Marketing funnel understanding
Automation
Experience with GoHighLevel (GHL)
Marketing automation setup
CRM management
Workflow creation
Technical Skills
Ability to manage multiple marketing platforms
Basic understanding of SaaS tools
Familiarity with integrations and automation logic
Soft Skills
Highly organized
Detail-oriented
Strong problem-solving skills
Able to work independently
Adaptable to changing tasks
Good communication skills

 

 

Preferred Skills (Highly Advantageous)
Experience with AI or SaaS products
Funnel-building experience
Marketing analytics reporting
Experience supporting startup founders
Experience handling multiple digital marketing tools

 

 

Tools & Platforms
The VA may work with the following tools:
Primary tools:
GoHighLevel (GHL)
Google Ads
Other possible tools:
CRM systems
Marketing automation platforms
Funnel builders
Analytics tools
Communication platforms

 

 

Work Setup
Remote work
Initial commitment: Minimum 10 hours per week
Flexible tasks depending on business needs
Potential for role expansion if the partnership works well

 

 

Client Preferences & Important Notes
Experience Level
Client prefers experienced VA candidates who can operate with minimal training.
Flexibility
Tasks may vary frequently depending on client work with their own customers.
Independence
The client values VAs who:
Can work independently
Require minimal micromanagement
Can adapt to changing priorities
Technical Capability
Strong preference for candidates with:
GoHighLevel automation expertise
Google Ads management experience
Past Experience Consideration
The client mentioned having previous negative experiences with VAs, so reliability and proactive communication will be important.

 

 

Internal Recruitment Notes (Important)
Recruit candidates who:
✔ Have real Google Ads campaign management experience
✔ Have hands-on GoHighLevel automation experience
✔ Are comfortable in startup environments
✔ Can work independently with minimal supervision
✔ Are comfortable wearing multiple hats

 

 

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