About the Client
Her work integrates executive coaching, coach development, and organisational development to support sustainable growth in mindset, behaviour, culture, and leadership effectiveness.
She works with:
- Senior leaders and executives
- Emerging leaders and high-potential talent
- Leadership teams and organisations in transition, scaling, or transformation
- Individuals seeking executive or career coaching
Her approach is highly partnership-driven, grounded in curiosity, challenge, and empathy, enabling clients to translate insight into meaningful action and measurable progress.
Role Overview: Virtual Assistant (Hybrid Marketing & Web Support VA)
Is seeking a highly capable Virtual Assistant (VA) to support her in establishing and growing her personal coaching brand online.
This is a hybrid role combining website development, content creation, LinkedIn optimisation, and lead generation support.
The ideal VA will act as a strategic digital partner who can help shape her online presence while ensuring consistency in voice, messaging, and professional identity.
Key Responsibilities
- Website Development & Management
- Build a new website from scratch (no existing website)
- Recommend and implement a suitable platform (e.g. WordPress or equivalent user-friendly CMS)
- Create a clean, simple, professional coaching website structure, including:
- Home
- About / Biography
- Services / How I Help
- Testimonials / Recognition
- Insights / Blog / Articles / Books section
- Contact / Booking page
- Ensure website is:
- Easy for client to update independently (monthly updates preferred)
- Minimal maintenance after launch
- Visually clean, crisp, and professional
- Upload and structure client-provided content
- Ensure SEO basics are applied for visibility and lead generation
- LinkedIn Profile Optimisation & Content Support
- Reframe and optimise LinkedIn profile for executive coaching positioning
- Develop a clear personal brand narrative aligned with her coaching values
- Create engaging LinkedIn content including:
- Thought leadership posts
- Coaching insights
- Leadership and OD content
- Build a content rhythm/strategy (weekly or monthly cadence)
- Maintain UK English tone and grammar standards
- Lead Generation & Outreach Support
- Support early-stage lead generation strategy
- Conduct LinkedIn outreach using tools such as:
- LinkedIn Sales Navigator (preferred)
- Assist in identifying potential:
- Executive coaching clients
- Organisations needing OD/leadership development support
- Help structure messaging for outreach and engagement
- Assist in building consistent visibility for inbound enquiries
- Content Development & Writing
- Write and/or refine professional coaching content
- Ensure tone aligns with:
- Executive presence
- Coaching voice (empathetic, insightful, professional)
- Client’s personal values and practice
- Strong focus on:
- Paraphrasing
- Summarisation
- Message clarity and impact
- Marketing Support
- Help define a simple marketing rhythm
- Support content planning for:
- LinkedIn posts
- Website updates (monthly or weekly at most)
- Ensure brand consistency across all platforms
Ideal Candidate Profile
The ideal VA will be:
- Experienced in website development (preferably WordPress or similar CMS)
- Strong in LinkedIn marketing and personal branding
- Skilled in content writing (UK English mandatory)
- Familiar with lead generation and outreach strategies
- Able to understand and represent a coaching/executive tone
- Capable of working independently while aligning closely with client direction
- Highly detail-oriented with strong communication skills
Tools & Platforms (Preferred / Nice to Have)
- WordPress or equivalent CMS
- LinkedIn Sales Navigator
- CRM tools (optional but advantageous)
- Project management tools (flexible)
- Communication tools:
- Microsoft Teams
- Zoom
Communication Style & Working Preferences
- Strong preference for UK English (non-US spelling and tone)
- Clear, professional, and thoughtful communication
- Collaborative and relationship-driven working style
- VA should be able to reflect the client’s voice and values authentically
Engagement Model & Work Structure
Initial Phase (Website Build)
- Likely short-term intensive setup
- Expected structure: 10–30 hours over a 7–14 day build period
- Requires client preparation of content prior to execution
Ongoing Support (Exploratory)
- Client is exploring flexible ongoing support options
- Preference discussed:
- ~20–30 hours monthly model (to be confirmed internally)
- Potential blend of:
- Website updates
- LinkedIn content
- Lead generation activities
Note: Standard model currently operates on weekly/hourly structure; monthly flexibility is under review.
Additional Requirements
- Must provide portfolio or examples of past work, including:
- Website builds (preferably service-based or coaching sites)
- Ability to match coaching industry tone is highly preferred
- Experience working with personal brands or consultants is a strong advantage
Sample website for reference: www.kiranscarr.com – client would like to have something like this.