About the Client
is an experienced aesthetics and skin specialist with approximately six years in the industry. She currently manages a skin clinic with employed and self-employed practitioners and is entering a transition stage in her business.
She is expanding beyond traditional skin treatments and moving toward a broader approach focused on:
Women’s health
Functional medicine
Hormonal health
Holistic skin health
Education and training services
The goal is to gradually transition from being treatment-focused and clinic-dependent toward creating a stronger online presence and scalable business model.
The VA will play an important role in bridging this transition and helping establish systems, branding consistency, and marketing execution.
Main Objective
Provide proactive marketing and digital support that helps:
Build Rebecca’s online presence
Increase visibility through social media and content
Maintain website updates
Relaunch newsletters and blogs
Develop systems and processes
Support the launch of a future training business
Reduce burnout by taking ownership of recurring marketing tasks
Core Responsibilities
- Social Media Management
Primary focus:
Instagram
Responsibilities:
Create content calendars
Plan weekly/monthly content strategy
Schedule posts
Repurpose existing content
Create reels and short-form videos
Design carousel posts
Source relevant content ideas
Create educational and promotional content
Monitor social inboxes/messages
Respond to inquiries
Engage with followers when needed
Recommend growth strategies
Content themes may include:
Skin treatments
Hormonal skin health
Functional medicine
Women’s wellness
Educational content
Clinic updates
Client transformations
Training business content - Newsletter & Email Marketing
Responsibilities:
Relaunch email newsletters
Create newsletter graphics
Draft and format newsletters
Repurpose blog and social content into email campaigns
Develop regular email schedules
Maintain audience engagement
Possible content:
Promotions
Skin education
Health tips
Clinic updates
Training announcements
Seasonal campaigns - Blog Writing & Content Repurposing
Responsibilities:
Write SEO-friendly blog articles
Update existing blogs
Repurpose content into:
newsletters
social posts
graphics
videos
Research industry topics
Coordinate content publishing - Website Support & Updates
Platform:
Squarespace
Responsibilities:
Upload blogs
Add/update services
Update pages
Create landing pages if needed
Ensure branding consistency
Suggest website improvements
Support gradual website transition toward Rebecca’s evolving brand - Branding Support
Rebecca currently has:
Logo
Fonts
Existing brand assets
Additional support needed:
Improve Instagram branding consistency
Refine visual identity
Develop templates
Suggest content aesthetics
Maintain cohesive branding - Training Business Support (Upcoming)
Rebecca is also launching a training business after summer.
Possible support:
Social media promotion
Community engagement
Replying to inquiries
Scheduling content
Marketing support
Training-related campaigns
Required Skills
Must Have:
Social Media Skills
Instagram strategy
Content creation
Scheduling
Community engagement
Reels creation
Content repurposing
Content Skills
Copywriting
Newsletter writing
Blog writing
SEO basics
Website Skills
Squarespace knowledge
Design Skills
Canva
Branding awareness
Graphic creation
Video Skills
Short-form editing
Reels editing
Preferred Tools
Strong preference for candidates familiar with:
Canva
CapCut
Squarespace
Scheduling tools
Email marketing tools
Google Workspace
Content planning tools
Personality & VA Preferences
Rebecca is looking for someone who is:
Highly proactive
Creative
Organized
Self-managing
Comfortable creating systems
Strong communicator
Able to recommend ideas
Independent thinker
Patient and collaborative
Can work with minimal supervision
Very important:
Rebecca openly mentioned she is not highly technical and wants someone who can confidently guide and support her.
She values someone who can take ownership rather than wait for instructions.
Important Client Notes
Health Context
Rebecca recently underwent treatment for breast cancer and has reduced involvement in the clinic over the past year.
This information is important for internal context only.
The VA should:
help reduce workload
take initiative
simplify processes
create systems
Business Transition Stage
Rebecca is:
Current:
Skin clinic owner
Transitioning toward:
Women’s health
Functional medicine
Holistic skin support
Online education
Training business
Candidates with wellness, beauty, aesthetics, health, or coaching industry experience will be highly preferred.
Screening Recommendations
Request:
✓ Portfolio
✓ Instagram samples
✓ Newsletter samples
✓ Graphics samples
✓ Reels examples
✓ Squarespace experience examples
Suggested Trial Task:
Create:
1 Instagram carousel
1 newsletter draft
Topic:
“Women’s Hormonal Health & Skin”
Assess:
branding
creativity
copywriting
initiative
Hours: Starting at 10 hours/week (scalable)
Schedule: Flexible