Primary Focus: TikTok Shop Setup, Management & Klaviyo Optimization
Goal: Launch TikTok Shop and achieve initial traction (target: 4 sales/day), while improving email flows to support conversions.
Overview
We are looking for a proactive and results-driven Virtual Assistant to support the setup, optimization, and daily management of TikTok Shop, alongside improving email marketing performance via Klaviyo.
This role is conversion-focused, not just content-based. The ideal candidate has hands-on experience with TikTok Shop operations, short-form content, and e-commerce email flows, and can take ownership of execution while collaborating with the client on strategy.
Key Responsibilities
- TikTok Shop Setup & Management (Primary Priority)
- Set up and fully optimize TikTok Shop (linked to existing TikTok account)
- Upload and optimize product listings (titles, descriptions, pricing, visuals)
- Ensure shop is properly configured (region, logistics alignment with client)
- Manage day-to-day TikTok Shop operations
- TikTok Content & Growth (Conversion-Focused)
- Plan and manage a weekly TikTok content calendar
- Create, edit, and publish short-form videos (using CapCut, Canva, etc.)
- Suggest content ideas aligned with defined content pillars
- Repurpose and optimize content for engagement and conversions
- Track performance and adjust content based on results
- Influencer Coordination (Light Support)
- Identify potential creators/influencers for collaboration
- Support outreach and coordination (client handles fulfillment/shipping)
- Klaviyo Email Marketing (High Priority)
- Improve and optimize abandoned cart flow
- Enhance post-purchase email flows
- Create and schedule weekly email campaigns
- Incorporate stronger emotional and brand messaging
- Increase overall email engagement and conversion rates
Success Metrics (Initial Phase)
- TikTok Shop fully set up and operational
- Consistent content posting (aligned with strategy)
- Improved email flows and increased email activity
- Target Goal: ~4 sales per day within the first month (testing phase)
Preferred Skills & Experience
- Proven experience with TikTok Shop setup and management
- Strong understanding of TikTok content that converts
- Experience with Klaviyo (flows + campaigns)
- Background in e-commerce marketing
- Video editing skills (CapCut, Canva, or similar)
- Ability to work independently and propose ideas
Work Setup
- Type: Part-Time (10 hours/week to start)
- Schedule: Flexible (output-based)
Scope Notes
- Initial focus is TikTok Shop + conversions
- SEO and other businesses may be included in future phases, depending on results and budget