SEO & Marketing Virtual Assistant (Hybrid – SEO, LinkedIn, CRM Support)
About the Client
A branding and marketing strategy business that helps e-commerce founders build structured, sustainable marketing systems.
Her work focuses on:
- Brand positioning
- Marketing strategy
- SEO growth
- Content and channel execution
She works with growing e-commerce brands that already have proven products but need better visibility and structured marketing execution.
Role Overview
We are looking for a detail-oriented and proactive Virtual Assistant with strong SEO knowledge and experience in marketing support and lead generation.
This role will start with a focus on SEO execution and gradually expand into:
- LinkedIn support
- Lead generation
- CRM (HubSpot) management
This is a part-time, ongoing role (starting at ~10 hours/week) with potential to grow.
Key Responsibilities
- SEO Support (Primary Focus)
Conduct keyword research and optimization
Improve website SEO performance (on-page & off-page)
Build and manage backlinks
Optimize website content using target keywords
- Support improvements in search rankings
- Implement SEO best practices
- Update website content as needed
Bonus: Experience with home services / landscaping niche
- LinkedIn Support & Engagement
- Identify relevant posts for engagement (for client and/or her clients)
- Research industry-relevant conversations
- Support visibility through strategic engagement (not spammy)
- Assist in posting content (if needed)
- Lead Generation & Outreach
Support targeted lead generation via:
- HubSpot
- Work from existing database and help maintain it
- Research and identify ideal prospects
- Maintain organized lead lists
- CRM Management (HubSpot – Future Scope)
- Manage contact imports
- Organize and maintain properties
- Tagging and segmentation
- Ensure clean and structured CRM data
- Marketing Support (As Needed)
- Assist with content-related tasks
- Support marketing execution
- Conduct research for campaigns or strategy
Required Skills & Experience
Must-Have:
Strong understanding of SEO fundamentals
Experience with:
- Keyword research
- Backlink building
On-page SEO
Familiarity with HubSpot CRM
Experience with LinkedIn for business use
Strong research and analytical skills
High attention to detail
- Ability to follow instructions and work proactively
Nice-to-Have:
Experience in e-commerce marketing
- Background in home services / landscaping niche
- Content marketing or copywriting skills
- Experience supporting marketing strategists or agencies
Tools & Platforms
- HubSpot (primary CRM)
- SEO tools (Ahrefs, SEMrush, or similar – preferred but not required)
Work Setup
- Hours: ~10 hours/week (starting)
- Schedule: Flexible, with slight overlap in EST preferred
- Timezone: Client is based in Eastern Standard Time (US)
- Engagement Type: Ongoing (with initial trial period)
Ideal Candidate Profile
- Organized and systems-oriented
- Not just task-based—can think critically
- Comfortable working with structure and processes
- Reliable and consistent
- Able to execute with minimal supervision over time
Success Metrics
- Improved SEO rankings and website performance
- Increased quality backlinks
- Organized and clean CRM system
- Consistent and strategic LinkedIn engagement
- Accurate and well-maintained lead data