Overview
We are seeking a highly proactive and detail-oriented Revenue & Marketing Operations Assistant to support an award-winning event agency CEO based in Toronto, Canada.
This role is designed to drive pipeline growth, execute content, and protect the CEO’s time, enabling a stronger focus on revenue generation, client delivery, and business scaling.
This is a hybrid operations + marketing execution role ideal for someone who is resourceful, AI-savvy, and thrives in a fast-paced, growth-oriented environment.
Key Objectives of the Role
- Build and maintain a consistent pipeline of qualified leads
- Ensure consistent and high-quality content output
- Protect executive time through efficient inbox and admin management
- Support business growth through proactive execution and initiative
Core Responsibilities
- Lead Generation & Pipeline Support (Top Priority)
- Build targeted lead lists via:
o LinkedIn
o Industry associations
o Events and directories
o RFP platforms
- Identify decision-makers aligned with the Ideal Client Profile (ICP)
- Conduct outreach preparation (LinkedIn messaging & email campaigns)
- Track and manage leads in CRM (preferably Zoho or similar)
- Monitor RFP portals and flag relevant opportunities
- Prepare weekly outreach lists for execution
- End goal: Book qualified appointments (no cold calling required)
- Content Execution Engine (Second Priority)
- Convert ideas into LinkedIn posts and written content
- Create simple, clean branded graphics (using existing assets)
- Edit raw event footage into short-form videos (Reels, clips, etc.)
- Assist with layout, visual presentation, and overall content quality
- Schedule content across platforms (Zoho or similar tools)
- Repurpose content into:
o Blog posts
o Newsletters
- Work with an existing database of photos and videos from events
- Inbox & Admin Management (Time Protection)
- Perform email triage and inbox organization
- Label, prioritize, and filter incoming messages
- Draft email responses for review
- Assist with calendar coordination when needed
- Ensure the CEO’s time is protected and optimized
- Presentation & Business Support
- Assist in creating client-facing presentations
- Support proposal formatting and visual structure
- Ensure professional and polished outputs
Required Skills & Qualifications
- Lead Research & Data Gathering
- Strong LinkedIn sourcing and Boolean search skills
- Ability to identify ICP-aligned companies and contacts
- Experience building clean, structured lead lists
- Basic CRM knowledge (Zoho preferred)
- AI Tool Proficiency
- Strong working knowledge of AI tools (e.g., ChatGPT, Canva, automation tools)
- Ability to:
o Turn rough ideas into polished outputs
o Generate and refine posts, emails, and content
- Not just copy-paste—must edit, refine, and improve outputs
- Content Execution (Not Strategy)
- Basic graphic design (Canva preferred)
- Video editing for short-form content (CapCut, Adobe Express, etc.)
- Strong eye for layout and presentation
- Ability to follow brand tone and direction
- Familiarity with scheduling tools (Zoho Suite is a plus)
- Written Communication
- Clear, concise, and professional writing
- Strong grammar and attention to tone
- Ability to adapt to the CEO’s voice and style
- Organization & Attention to Detail
- Strong inbox and task management skills
- Ability to manage multiple tasks without errors
- Reliable follow-through and accountability
- Proactive Mindset (Highly Important)
- Takes initiative and ownership
- Brings solutions, not just questions
- Identifies opportunities and flags them
- Keeps tasks moving without constant supervision
Preferred Tools & Platforms
- Zoho Suite (CRM, scheduling, etc.)
- Google Workspace
- Canva
- Adobe Express / CapCut
- ChatGPT / AI tools
Nice-to-Have Qualifications
- Experience or familiarity with the events industry
- Understanding of the North American market
- Background in marketing, operations, or business support
Work Setup
- Initial Hours: 15–20 hours per week
- Potential to scale based on performance and business growth
- Timezone Requirement:
o Must match client’s timezone (Toronto) for the first 1–2 weeks
o Flexible schedule or partial overlap after onboarding
Ideal Candidate Profile
- Eager, proactive, and growth-oriented
- Excited to support and scale a growing business
- Comfortable working independently with minimal supervision
- Strong executor who thrives on getting things done