Overview:
The client is a motivational speaker and trainer who delivers impactful talks and workshops across corporate and educational sectors. He is seeking a proactive Virtual Assistant to help streamline his business operations by focusing on lead generation, blogging, and SEO-based content support — enabling him to dedicate more time to strategy, speaking engagements, and business growth.Key Responsibilities:
- Lead Generation & Prospect Research
- Conduct lead research primarily through LinkedIn and other relevant platforms.
- Identify potential clients, conference organizers, and event opportunities.
- Gather and validate authentic contact details (email, company, role, etc.).
- Maintain and update a lead database or CRM system.
- Support in initiating email outreach or preparing lists for email campaigns.
- Coordinate with Courtney on potential event proposals or outreach follow-ups.
- Blogging & SEO Content Management
- Draft and publish SEO-optimized blog posts based on Courtney’s brand, voice, and goals.
- Conduct keyword research to improve visibility and ranking for relevant topics.
- Manage blog posting on WordPress (formatting, scheduling, tagging, and linking).
- Refresh or repurpose existing content into optimized blog articles.
- Track blog performance and recommend improvements for reach and engagement.
- Administrative & Communication Support
- Send end-of-day or end-of-week updates on completed tasks and pending deliverables.
- Collaborate closely with Courtney to ensure alignment of tone, goals, and brand message.
- Maintain organized documentation of leads, blogs, and ongoing initiatives.
Qualifications:
- Proven experience in lead generation, blog writing, and SEO optimization.
- Proficiency in LinkedIn research, email prospecting, and CRM management.
- Strong understanding of WordPress for blog publishing and management.
- Excellent written English and attention to detail in communication.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, or Google Keyword Planner).
- Highly organized, self-driven, and able to work independently with minimal supervision.
Nice to Have:
- Experience with email marketing tools (Mailchimp, ConvertKit, or similar).
- Basic understanding of video content workflows for potential future collaboration.
- Familiarity with motivational speaking, coaching, or corporate training industries.
Work Hours: Part-Time (10+ hours/week, flexible schedule)