Social Media & Content Creation Virtual Assistant (Personal Brand Focus)

 

About the Client

We are supporting a premium matchmaking and dating coaching brand. The business focuses on helping high-performing professionals find meaningful relationships through personalized matchmaking and coaching.

The brand has already:

  • Helped 500+ professionals
  • Grown to 250+ members in 3 months
  • Achieved 3M+ views on content
  • Been featured in major publications (Yahoo, HuffPost, Daily Mail, Hello! Magazine)

Role Overview

We are looking for a creative and detail-oriented Virtual Assistant to support content creation across social media platforms, primarily through carousel posts and digital guides.

This role is ideal for someone who understands personal branding, storytelling, and premium audiences, and can transform existing content into engaging visual formats.

Key Responsibilities

  1. Carousel Content Creation (Primary Task)

Create 3–5 carousel posts per week

Convert:

  • Medium articles → carousels
  • Existing videos/reels → carousels
  • Client ideas → structured content
  • Ensure strong storytelling flow (hook → value → CTA)
  • Maintain a clean, premium, and professional design
  1. Content Repurposing

Transform existing content into multiple formats

Maximize output from:

  • Articles
  • Videos
  • Written ideas
  1. Mini Guides / Ebooks Creation

Design and format:

  • Lead magnets

Mini guides based on existing content

Package written material into clean, downloadable formats (PDF)

  • Focus primarily on design and structure, not writing from scratch
  1. (Optional / Future Scope) Video Editing
  • Edit long-form YouTube content (if skillset allows)
  • Basic editing: cuts, pacing, formatting
  • Tools may include DaVinci Resolve or similar

Tools & Platforms

  • Canva (primary design tool)
  • Adobe (optional)
  • Medium (for content sourcing)
  • Instagram, TikTok, YouTube
  • AI tools (ChatGPT or similar – preferred but not required)

Required Skills & Experience

Strong experience in carousel content creation

Good copywriting and content structuring skills

Ability to understand and simplify complex written content

Strong English comprehension (VERY IMPORTANT)

  • Experience with Canva
  • Ability to follow brand voice and tone

Nice-to-Have Skills

Experience with AI tools for content support

Basic video editing skills

  • Experience working with personal brands or coaches

Working Setup

  • Start with 10 hours per week (initial trial phase)
  • Potential to scale hours based on performance
  • Flexible working hours (output-based, not time-bound)
  • Ongoing, long-term opportunity

Ideal Candidate

Creative but also structured

  • Understands premium / high-performing audience tone
  • Can think beyond execution (content flow, clarity, engagement)
  • Proactive and open to evolving the role
  1. IMPORTANT CLIENT NOTES

PREFERENCES

AI-aware (not dependent, but smart usage)

  • Someone who can suggest improvements eventually

CLIENT EXPECTATION

Will provide content ideas

Wants design + packaging support

Open to testing (10–20 hours first)

  • Wants long-term if it works