Role Overview
We are looking for a proactive and detail-oriented Virtual Assistant to support both outbound lead generation and creative content production.
This is a hybrid role combining:
- Outreach support (Instagram & LinkedIn outreach)
- Creative design (static assets & carousels)
- Video editing (short-form content repurposing)
The ideal candidate is someone who can execute consistently, maintain high-quality design standards, and contribute insights to improve outreach performance.
Key Responsibilities
- Lead Generation & Outbound Outreach (Primary Focus)
- Execute daily outbound messaging campaigns on:
- Follow structured outreach workflows:
- Sending connection requests
- Following/unfollowing accounts
- Sending initial and follow-up messages
- Reach out to approximately 100+ target accounts per week
- Maintain consistency in outreach execution
Additional Responsibilities:
- Build and qualify lead lists (manual + AI-assisted research)
- Ensure messaging aligns with provided templates and strategy
- Track outreach performance (e.g., response rates, engagement)
- Provide basic insights and suggestions:
- Identify high-performing messages
- Suggest small improvements for testing
⚠️ Important:
This is a human-led outreach role (not automation-heavy). Accuracy and personalization are critical.
- Creative Design (Brand Content Creation)
- Create high-quality, premium-looking static designs, including:
- One-page branded visuals (industry-focused messaging)
- Carousel posts (3–5 slides explaining key ideas)
- Produce approximately 5 creative assets per week
- Follow brand guidelines and maintain consistent visual identity
? Design Style:
- Clean, professional, premium
- Not overly complex, but visually polished and aligned with B2B tech branding
- Video Editing & Content Repurposing
- Edit long-form video content into:
- 40–60 second clips
- Short-form social media content (Instagram)
- Follow provided editing guidelines and structure
Tasks include:
- Cutting long videos into segments
- Adding basic captions, transitions, and formatting
- Preparing content for social media publishing
Tools & Platforms
Required:
- Canva (high proficiency – premium-level output expected)
- CapCut (primary video editing tool)
- Instagram & LinkedIn
Nice-to-Have:
- Familiarity with AI tools for lead sourcing
Project Management:
- ClickUp (or similar tools)
Content & Workflow Setup
- Messaging templates and outreach strategy will be provided
- VA is expected to:
- Execute consistently
- Provide light feedback/insights (not heavy copywriting)
- Clear instructions and branding guidelines will be given for creatives
Work Arrangement
- Initial Commitment: 10 hours per week
- Potential to increase hours based on performance
- Cannot exceed 10 hours weekly without client’s approval
Schedule:
- Flexible, output-based
- Must have at least 2 hours overlap per week with UK/European time zone
Collaboration:
- Regular check-ins (especially during onboarding phase)
- End-of-day or weekly reporting required:
- Tasks completed
- Progress updates
- Insights or blockers
Ideal Candidate Profile
Must-Have:
- Strong attention to detail and consistency
- Experience in:
- Lead generation / outreach
- Social media engagement
- Canva design
- CapCut video editing
- Ability to follow structured processes independently
Preferred Traits:
- Proactive and resourceful
- Comfortable working with minimal supervision
- Analytical mindset (can observe patterns and suggest improvements)
- Strong understanding of B2B audiences (especially tech/AI is a plus)
Performance Expectations
- Consistent outreach execution weekly
- High-quality, on-brand creative output
- Reliable communication and reporting
- Ability to improve efficiency and results over time
Note to Applicants:
- Send updated CV
- Send Portfolio and or sample works
- Client may give a 3-5 hr unpaid trial test task to further gauge VA’s quality of work