B2B Lead Generation & Wholesale Account Support VA

Focus:
Outreach & Lead Gen (7.5 hrs) | Light Customer Support (1.5 hrs) | Admin &
Reporting (0.5 hrs)

1. Outreach & Lead Generation – 4 hours/weekLinkedIn Lead Sourcing
   – Identify and build a list of 5–10 high-value leads aligned with target industries
   – Update lead spreadsheet with contact details, tags, and notes

   Outbound Messaging
   – Send 10–15 personalised connection requests or emails
   – Follow up with warm leads from past tradeshows, events, or campaigns
   – Track status of outreach and update CRM/spreadsheet

   Instagram Engagement
   – DM 20–30 new potential leads per week (via story replies, post comments, or
   profi les)
   – Reply to all comments and nurture active users
   KPIs:
   – 30 new Instagram leads/week
   – 10–15 cold/warm outreach messages sent
   – 3–5 meaningful responses/conversations initiated
   – 1–2 hot leads fl agged weekly
   – 100% CRM or lead tracker accuracy

2. Old Lead List Management – 2 hours/week
   ✅ Review and clean existing lead lists (from previous tradeshows or past outreach)
   ✅ Remove duplicates, update contact info, tag priority leads
   ✅ Re-segment based on warm, cold, or follow-up-needed status
   KPIs:
   – 50+ leads reviewed/cleaned per week
   – Accurate categorisation and tagging
   – Updated, usable database for founder outreach
3. Light Customer Support – 1.5 hours/week
   ✅
   Inbox Monitoring (B2C + B2B)
   – Check emails 3x/week and respond to queries (only 5-10 a week at most)
   – Forward or fl ag urgent issues to Suji
   – Light follow-up on pending responses
   KPIs:
   – Inbox cleared every 48 hours
   – All queries acknowledged within 24 hours
   – All tickets or messages logged accurately
4. Weekly Admin & Reporting – 0.5 hours/week
   ✅ Submit a short summary every
   Friday COB
   :
   – Lead list stats (new/cleaned)
   – Conversations initiated
   – Key responses or hot leads
   – Any issues or suggestions
   KPI:
   – Weekly report submitted on time
   – No missed follow-ups or untracked outreach

Hours & Schedule

• Start: 10 hours per week
• Flexible schedule
• Calls should be made during:
  • 10:00 AM – 4:00 PM Australian time
• Goal:
  • Grow to 20–40 hours/week for the right performer by March–April

Tools You Will Use

• LinkedIn Sales Navigator
• Apollo
• Shopify (Wholesale)
• Softphone
• CRM (Zoho)