General Virtual Assistant

Role Overview:

We are seeking a Part-Time General Admin & Creative Virtual Assistant to provide ongoing support across administrative tasks, content creation, social media, CRM management, and marketing operations for a luxury-focused travel business. The ideal candidate is detail-oriented, highly organized, proactive, and able to provide creative input, especially in visual content and luxury-oriented branding.

This role supports a travel professional who values collaboration, new ideas, and a high level of refinement in both communication and content. You should be able to work independently, manage multiple platforms, and maintain consistent progress updates.

Scope of Work:

Administrative & Project Management

• Manage and update Trello boards for tasks, projects, and workflows

• Organize files and systems in Google Drive

• Daily end-of-day progress emails (tasks completed, pending, follow-ups needed)

• Weekly or twice-weekly check-in meetings via video call

CRM & Travel Tools

• Assist with tasks inside VacationCRM

• Export, clean, and upload contacts to ActiveCampaign

• Support migration to GoHighLevel (potential future transition)

• Manage Travefy-related tasks (if applicable)

Social Media Management (Creative-Focused)

• Create luxury-aligned graphics, posts, and reels (Instagram, Facebook initially)

• Utilize monthly content from Tami & Lou’s Content Program

• Develop additional on-brand content when needed

• Schedule posts across platforms

• Monitor inboxes and DMs and send a daily summary of messages that need the client’s attention
  Note: VA will not reply directly to comments/DMs at this stage.

Platform Expansion (Future)

• Pinterest setup, content creation & account management

• LinkedIn management (later phase)

Marketing & Creative Assets

• Design lead magnets, landing pages, and marketing materials (primarily in Canva)

• Create monthly newsletters (ActiveCampaign)

• Assist in writing and organizing new content as needed

• Support website updates on Showit

Video & Media

• Light video editing (reels, stories, short-form content)

Desired Qualifications:

Essential Skills

• Strong experience in general virtual assistance and admin work

• Skilled in Canva; able to create polished, luxury-aligned branding assets

• Solid understanding of social media content creation (Instagram, Facebook; Pinterest a plus)

• Experience with email marketing (preferably ActiveCampaign)

• Comfortable with Trello, Google Drive, and content organization

• Ability to manage landing pages, newsletters, and basic website content

Preferred Experience

• Familiarity with travel industry tools or CRMs (VacationCRM experience is a plus, but similar CRM experience is acceptable)

• Showit website management

• Pinterest account management

• Video editing for short social content

• Experience creating content for luxury/affluent audiences

Personality & Work Style

• Highly organized and detail-oriented (“has critical eye”)

• Proactive, communicative, and not afraid to speak up with suggestions or ideas

• Creative, resourceful, and takes initiative

• Comfortable working independently

• Understands luxury branding – tone, visuals, and quality expectations

• Minimal training needed; able to learn quickly when required

Tools & Platforms Required:

• Trello

• Travefy

• VacationCRM

• ActiveCampaign (and potentially GoHighLevel)

• Google Drive

• Canva (expert level preferred)

• Showit (website updates)

• Instagram, Facebook, Pinterest (future), LinkedIn (future)

• Scheduling tools (as applicable)

• Video editing tools (e.g., CapCut, Canva, or similar)

Shifts & Hours:

• Starting with a minimum of 10–20 hours per week, depending on workload

• Flexible working hours.

• Must send an end-of-day report (tasks completed, pending, follow-up items)

• With 1–2 check-in calls per week (scheduled to overlap with EST availability)