This role is ideal for someone who is proactive, proficient in content creation and scheduling, and passionate about the Leadership, Coaching, Learning & Development (L&D), and Psychological Safety spaces.
Key Responsibilities
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Content Strategy & Creation:
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Develop, create, and schedule engaging, brand-aligned content (including tile, carousel, and short-form video/Reels) for LinkedIn and Instagram.
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Ensure content is scheduled at least one month in advance for Matt’s approval/refinement.
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Monitor current news, trends, events, and relevant thought leadership to inform content ideas.
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Community Engagement & Presence Building:
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Proactively monitor and engage with the online community by monitoring comments, responding to messages, and interacting with relevant industry accounts.
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Track trending hashtags and conversations within the coaching, leadership, and L&D spaces to increase brand visibility.
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Analytics & Reporting:
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Regularly track, analyze, and report on key social media metrics, including impressions, reach, and engagement rates.
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Use analytics to compare post performance against previous content and industry benchmarks to drive continuous improvement.
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Platform Management:
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Full management of LinkedIn and Instagram accounts.
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Research and propose new content inspiration and articles to contribute to.
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Role Details
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Platform Focus: LinkedIn and Instagram.
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Time Commitment: Minimum 10 hours per week (flexible schedule).
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Communication: Weekly sync-up meetings (15-30 minutes) via Teams.