Role Overview:
The Virtual Assistant will support a small digital-product business in launching and managing a brand-new Etsy shop, creating digital products, and developing a coordinated social media and Pinterest presence. This role includes end-to-end Etsy shop setup, product creation using Canva, listing optimization with SEO keywords, and ongoing content repurposing for Facebook, Instagram, and Pinterest.
This is a long-term, ongoing role starting at 10 hours per week with flexible working hours.
Scope of Work:
Etsy Shop Setup & Management
- Set up a new Etsy shop from scratch.
- Create and organize shop categories and product collections.
- Upload product listings, including titles, descriptions, pricing, tags, and mockups.
- Manage pricing strategies, promotions, and periodic updates.
- Format and upload digital files (printables, templates, planners, etc.).
- Research and apply high-volume keywords to optimize Etsy SEO.
- Maintain, update, and refresh listings as needed.
Digital Product Creation
- Create Canva templates for printables, planners, worksheets, and other digital products.
- Format digital products following Etsy standards.
- Repurpose product designs into optimized images or mockups for Etsy and social media.
- Help brainstorm new product ideas based on trends and keyword research.
Pinterest Setup & Management
- Set up a new Pinterest business account and organize boards.
- Create Pinterest pins using Canva.
- Schedule pins using Canva or Tailwind.
- Repurpose product images into Pinterest-optimized graphics.
Social Media Content Support
- Assist with content repurposing for Facebook and Instagram.
- Create simple promotional posts and product-related visuals.
- Help build basic content calendars (optional based on need).
General Administrative Assistance (as needed)
- Organize files, folders, and digital assets for easy access.
- Assist with minor research tasks related to trends, keywords, and competitors.
Qualifications:
- Proven experience with Canva for digital product creation.
- Familiarity with Etsy or similar e-commerce platforms (Shopify experience is acceptable and transferable).
- Basic understanding of SEO, especially keyword usage for product listings.
- Ability to organize and manage multiple digital assets efficiently.
- Strong written communication skills.
- Creativity and an eye for clean, appealing design.
- High attention to detail and ability to work independently.
- Experience creating or managing an Etsy shop is a plus.
- Experience with Pinterest marketing or Tailwind scheduling.
- Design experience specifically with printables, templates, or planners.
- Social media management experience.
Personality & Work Style
- Kind, empathetic, easy to work with.
- Reliable, proactive, and comfortable taking initiative.
- Open to ongoing feedback and collaboration.
Tools Required:
- Canva (must be comfortable designing templates and pins)
- Etsy (product upload, listing management, SEO)
- Pinterest + (Tailwind preferred for scheduling)
- Facebook & Instagram (basic posting/repurposing)
- Email (for communication and file sharing)
- Ability to work with shared documents, folders, and files
Shifts & Hours:
- Starting at 10 hours per week minimum; flexible schedule.
- Target start date: Immediate start date preferred.